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Barriers to Implementing Shared Decision-Making in Postgraduate Medical Education: The Role of Disease-Centered Beliefs. [PDF]
Perspect Med Educvan der Woude LA +3 more
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Brand Equity, Brand Preference, and Purchase Intent
Journal of Advertising, 1995Abstract The issue of brand equity has emerged as one of the most critical areas for marketing management in the 1990s. Despite strong interest in the subject, however, there is little empirical evidence of how brand value is created and what its precise effects are. This study explores some of the consequences of brand equity.
Cathy J. Cobb-Walgren +2 more
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Brand Preference for Smartphones
2022Turning luxury into a necessity is no longer a surprise. A simple cell phone with buttons in the nineties was an affordable luxury as part of the human premium. Today, a smartphone with a touch screen is a necessity for many people. The framework of preferences is set in the customer's mind to choose a product or service that offers a variety in it ...
Dinesh Tandon, Deepak Sood, Prerna Sood
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Brand preference being challenged
Journal of Brand Management, 2014The past decade has witnessed significant shifts in both the macro and micro environments, which have impacted all forms of marketing. The main objective of this study is to examine whether consumers’ preference for manufacturer national brands today is as strong as it was, say, a decade ago.
Don E Schultz +2 more
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Self-Concept and Brand Preference
The Journal of Business, 1971The basic purpose of this research is to empirically test one of the "self-evident" truths in contemporary theorizing about consumer behavior-that people go about purchasing one thing or another only if these things are consistent with, enhance, or in some other way fit well with the conception they have of themselves.
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Tobacco brand preference among Mexican adolescents
ijamh, 2011Abstract Introduction: Advertising plays a major role in smoking behavior and forming brand preferences. Additionally, the most advertised tobacco brands have also been the most preferred. Maintaining brand loyalty in Latin America remains a priority for the tobacco industry.
Joshua H, West +4 more
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Measuring Consumer Brand Preference
Journal of Farm Economics, 1967A model is presented which quantifies the brand preferences motivating consumer purchases from supermarket displays. This method of studying brand preference uses the supermarket display as a laboratory for conducting controlled experiments. Price, quality of display space, point-of-sale merchandising, and display allocation are controlled to isolate ...
D. I. Padberg +2 more
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Consumer's brand preference over cyber brand and extension brand
International Journal of Trade and Global Markets, 2014Recently, the rapid development of technology has provided many benefits to business players. Supported by that development such us invention of mobile phone and internet, caused a faster exchange of information. Also, the invention of the internet has made communication faster and cheaper.
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Predicting adolescents' apparel brand preferences
Journal of Product & Brand Management, 2012Purpose – The purpose of this paper was to assess how adolescents' favorite apparel brand was related to congruency between brand image and three components of self concept (actual, ideal, ideal social). Predictors of the brand‐self concept congruency relationships were also examined.Design/methodology/approach – A questionnaire distributed to 300 high
Jongeun Rhee, Kim K.P. Johnson
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