Results 81 to 90 of about 323,712 (301)

Combining antibody conjugates with cytotoxic and immune‐stimulating payloads maximizes anti‐cancer activity

open access: yesMolecular Oncology, EarlyView.
Methods to improve antibody–drug conjugate (ADC) treatment durability in cancer therapy are needed. We utilized ADCs and immune‐stimulating antibody conjugates (ISACs), which are made from two non‐competitive antibodies, to enhance the entry of toxic payloads into cancer cells and deliver immunostimulatory agents into immune cells.
Tiexin Wang   +3 more
wiley   +1 more source

More than Likes: A Mediation and Moderation Model of Consumer Brand Preference and Awareness Among Gen Z Coffee Shop Consumers in Saudi Arabia

open access: yesTourism and Hospitality
Background: In an increasingly digital marketplace, social media marketing activities (SMMAs) have become vital for building consumer–brand relationships, particularly among Generation Z (Gen Z) consumers. Coffee shops offer a unique context because they
Ahmed Hassan Abdou
doaj   +1 more source

The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]

open access: yesTrendy v podnikání, 2016
The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj  

A Comparative Study on Indonesian and Malaysian Consumers’ Perception and Preference Towards Handphones From China, South Korea, America, and Europe

open access: yesIndonesian Journal of Business and Entrepreneurship, 2018
Most handphones in Indonesia and Malaysia are imported from other countries such as from America, Europe, China, and South Korea. The enhancement of global brands has reduced local brand preferences.
Silvia Dewi Sagita Andik   +2 more
doaj   +1 more source

Analisis Pengaruh Brand Knowledge Dan Customer Preference Terhadap Behavior Intention Pada Fast Fashion Di Surabaya Dengan Brand Cause Fit Sebagai Variabel Mediasi [PDF]

open access: yes, 2017
This study examined whether brand knowledge and customer preference influence behavior intentiom through brandcause fit.This study uses quantitative causal research methods.
Kristina, R. (Ruth)
core  

Colorectal cancer‐derived FGF19 is a metabolically active serum biomarker that exerts enteroendocrine effects on mouse liver

open access: yesMolecular Oncology, EarlyView.
Meta‐transcriptome analysis identified FGF19 as a peptide enteroendocrine hormone associated with colorectal cancer prognosis. In vivo xenograft models showed release of FGF19 into the blood at levels that correlated with tumor volumes. Tumoral‐FGF19 altered murine liver metabolism through FGFR4, thereby reducing bile acid synthesis and increasing ...
Jordan M. Beardsley   +5 more
wiley   +1 more source

Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand [PDF]

open access: yes
Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice.
Kai-Lung HUI
core  

Pre‐analytical optimization of cell‐free DNA and extracellular vesicle‐derived DNA for mutation detection in liquid biopsies

open access: yesMolecular Oncology, EarlyView.
Pre‐analytical handling critically determines liquid biopsy performance. This study defines practical best‐practice conditions for cell‐free DNA (cfDNA) and extracellular vesicle–derived DNA (evDNA), showing how processing time, storage conditions, tube type, and plasma input volume affect DNA integrity and mutation detection.
Jonas Dohmen   +11 more
wiley   +1 more source

Pengaruh Corporate Social Responsibility Terhadap Preferensi Merek Perusahaan Pada PT. Bank Pembangunan Daerah Bali [PDF]

open access: yes, 2015
This study aimed to determine the effect of corporate social responsibility for the company's brand preference. The location of this research in Denpasar. The sample used 65 respondents, using the technique of sampling proposive.
Fajariani, A. A. (A)   +1 more
core  

Targeting TNBC: core–shell polycationic polyurea dendrimers with inherent anticancer activity

open access: yesFEBS Open Bio, EarlyView.
Core–shell polycationic PURE dendrimers were tested in TNBC‐derived tumor models. Both formulations selectively targeted TNBC and effectively reduced tumor volume. PUREG4‐OEI48 suppressed tumor growth without detectable toxicity, whereas PUREG4‐OCEI24, despite showing efficacy, induced hepatic toxicity.
Adriana Cruz   +9 more
wiley   +1 more source

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