Results 261 to 270 of about 26,465 (293)

Knowledge and Perception of Consumers Towards Generic Medicines in Saudi Arabia: A Prospective Cross-Sectional Survey. [PDF]

Patient Prefer Adherence
Alwhaibi M, Alshammari M, Al Aloola N, Aloudah N, Almomen A, Alhawassi TM.   +5 more
europepmc   +1 more source

EFFECT OF CARBON FOOTPRINT REPORTING ON BRAND TRUST OF MTN NIGERIA

Yahaya Abdullahi Jaji1*, Adamu Rahmatu Auta2, Prof. Suleiman A. S. Aruwa3
openalex   +1 more source

Research on influencer marketing strategies based on double-layer network game theory. [PDF]

PLoS One
Qiu Z, Han H, Chen Y, Wang T.
europepmc   +1 more source

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ESG, Brand Trust and Brand Loyalty

Communications in Humanities Research, 2023
The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. Its an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well. Clarifying the benefits that ESG issues can
openaire   +1 more source

Does brand trust matter to brand equity?

Journal of Product & Brand Management, 2005
PurposeThe most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze ...
Elena Delgado‐Ballester, José Luis Munuera‐Alemán   +1 more
openaire   +1 more source

E-News Brand Trust

International Journal of Online Marketing, 2014
This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents' reader of Detik ...
Elia Ardyan, Vincent Didiek Wiet Aryanto
openaire   +1 more source

Citizen brands: Corporate citizenship, trust and branding

Journal of Brand Management, 2003
As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.
openaire   +1 more source