City brand evolution research and future agenda: bibliometric and science mapping analysis [PDF]
Heliyon, 2022 This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review.
Edison Jair Duque Oliva +2 more
doaj +2 more sources
City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction [PDF]
Frontiers in Psychology, 2021 The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate.
Yingji Li +5 more
doaj +2 more sources
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
doaj +1 more source
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
doaj +1 more source
Defining and managing city brand essence: Case study of Vranje [PDF]
Marketing (Beograd. 1991), 2023 The paper highlights that in the process of identifying the brand essence, it is not enough to simply carry out quantitative research, but an in-depth study of the city's history and culture is also necessary - language, customs, myths, legends, symbols,
Dejanović Aleksandar +2 more
doaj +1 more source
Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
doaj +1 more source
Competitiveness of city geo-brand assessment: selecting the research methodology
Вестник университета, 2023 The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness.
I. Yu. Aleksandrova
doaj +1 more source
The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors [PDF]
Sustainability, 2020 The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city ...
Yu, Kim
openaire +1 more source
PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang) [PDF]
, 2023 This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City.
Rayes, Topan Akbar
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