Results 11 to 20 of about 3,557,748 (343)
On the city brand development: city style as a city brand dimension
Bulletin of "Turan" University, 2021 The article discusses the issues of the development of the city brand. The main purpose of the study was to identify the factors and components that contribute to the development of the city brand. The city brand model of Thomas Gad has been taken as a theoretical basis of the study.
A. P. Sadullaeva, G. K. Baizhaksynova
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Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
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Journal of Intercultural Management, 2019 Abstract The article analyses theoretical aspects of a city brand definition, applying cases of various brands of Lithuanian cities. A brand is any sign or symbol which helps to distinguish goods or services for one person from the goods or services of another, and which may be represented graphically.
Irena Alperytė, Margarita Išoraitė
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Influence of perceived city brand image on emotional attachment to the city [PDF]
, 2018 Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents ...
Manyiwa, Simon +2 more
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Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis. [PDF]
Cities, 2022 This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leverged by city marketers for coping with the Covid-19 crisis.
Pasquinelli C +3 more
europepmc +2 more sources
Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism Futures, 2023 Purpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
doaj +2 more sources
Journal of business research, 2020 The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction.
Constantinos-Vasilios Priporas +2 more
semanticscholar +1 more source
CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017 Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
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The development of Kharkiv tourism brand
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019 Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand.
Natalya Danko, Alona Ryndych
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The Concept of an Imperial City in The Modern Global World [PDF]
SHS Web of Conferences, 2021 Research background: The author analyzes the phenomenon of cultural identity of the city and its cultural and economic aspects which allows us to create the concept of the Imperial city, and analyze its relationship with its own historical background and
Maltseva Yulia
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