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Defining city brand personality: How can literature help? [PDF]
Marketing (Beograd. 1991), 2018 City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important.
Dejanović Aleksandar M. +2 more
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Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
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Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism FuturesPurpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
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Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
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A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT
Архитектон, 2022 The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
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Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
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Branding an African city through sport: the role of stakeholder engagement. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 City branding is an emerging, contemporary tourism discourse that is growing faster in practice than in academic theory. For African cities that suffer from the ‘Brand Africa’ effect, branding provides a means of differentiation in a competitive global ...
Janice Hemmonsbey, Dr. Brendon Knott
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Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram, 2023 The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo.
Oktavia Mulyani, Nurul Hermina
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PENGARUH BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG
E-Jurnal Manajemen, 2018 The purpose of this study To explain the effect of pocari sweat product quality on brand image, the effect of pocari sweat product quality on repurchase intention, the effect of pocari sweat brand image to repurchaseintention in Denpasar city, the effect
Kadek Dika Ardimas Sanjaya +1 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background B‐acute lymphoblastic leukemia (B‐ALL) is the most common pediatric cancer, and while most children in high‐resource settings are cured, therapy carries risks for long‐term toxicities. Understanding parents’ concerns about these late effects is essential to guide anticipatory support and inform evolving therapeutic approaches ...
Kellee N. Parker +7 more
wiley +1 more source