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Factors Determining City Brand Equity—A Systematic Literature Review
Sustainability, 2020 The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield.
H. Górska-Warsewicz
semanticscholar +1 more source
Socialiniai Tyrimai, 2019 Relevance and problem of the research. The development of city brand is understood as the process when the city becomes a product that can be attractively “sold”.
Lina Bivainienė +1 more
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PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
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Resilience as a City Brand: The Cases of the Comuna 13 and Moravia in Medellin, Colombia
Sustainability, 2020 In Medellin, during this last decade, the municipality and the private sector have been very active in the reconstruction of the city’s war-torn image.
Patrick Naef
semanticscholar +1 more source
ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trust ...
Putera I W.A.G., Ekawati N.W.
doaj
A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT
Архитектон, 2022 The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
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Defining city brand personality: How can literature help? [PDF]
Marketing (Beograd. 1991), 2018 City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important.
Dejanović Aleksandar M. +2 more
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Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
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Learning to co-create the city brand experience
Journal of International Students, 2020 Given the peculiar characteristics of cities, which in many ways render them unamenable to manipulation following the product-concept philosophy, an alternative approach to conceptualising city brands is required.
M. Florek, A. Insch
semanticscholar +1 more source
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
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