Results 131 to 140 of about 200,262 (335)
Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]
Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan +3 more
core
Abstract Young people in the United States (and beyond) access spaces for activism in varied ways, including the out‐of‐school time sector, where youth activism (YA) groups draw on informal learning pedagogies to engage young people in collective action.
Laura Weiner
wiley +1 more source
Since enhancement of the suitable and competitive position through consumer loyalty is of high importance, in this paper, brand equity as an effective element in achieving the mentioned position has been studied.
Habibollah Doaei +2 more
doaj +2 more sources
Socio-cultural sphere: governance in new economy and impact on city branding [PDF]
The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural
Bulina, Anna +2 more
core
This study uses a descriptive quantitative approach with data collection through questionnaires and interviews from 400 respondents. Data analysis was carried out with a combination of exploratory and confirmatory factor analysis (CFA) and model ...
Hana Diana Maria +2 more
semanticscholar +1 more source
Abstract This study examined teachers' perspectives on how children benefit from time in nature, how disadvantage shapes access and the role of schools in facilitating such access. Drawing on interviews conducted in 2022 with 25 UK primary school teachers who participated in Generation Wild, a nature connection programme for schools in economically ...
Nicola Parkin +6 more
wiley +1 more source
Abstract Recently, the concept ‘queer joy’ has gained interest in LGBT+ scholarship in the West. I use this scholarship as an entry point to explore how school‐attending LGBT+ youth express joy and how joy serves as a form of resistance against gender and sexuality norms in educational settings.
Dennis Francis
wiley +1 more source
Waste management companies in Europe 2007 [PDF]
The paper reviews the international companies operating in the waste sector in Europe and recent trends in patterns of ownership, including private ...
Hall, David
core
Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?
Greenness, creativity and smartness are three common themes that cities often use to market or brand themselves as attractive and sustainable places. These themes have their own trajectories of theoretical development, but their ability to generate values to the people shows that a theme has the potential to be transformed into a promising brand.
openaire +2 more sources
The purpose of this research is to determine the influence of brand awareness, perceived quality, celebrity endorsement, and brand equity on purchasing decisions for Somethinc skincare products.
Intan Pertiwi, Larasati Ayu Sekarsari
doaj +1 more source

