Results 1 to 10 of about 2,653,368 (334)
One size does (obviously not) fit all: Using product attributes for wine market segmentation [PDF]
The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences.
Eugenio Pomarici +4 more
doaj +4 more sources
Kemerovo Chocolate Market: Consumer Preferences [PDF]
Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made.
Shemchuk M., Lobach E.
doaj +2 more sources
Consumer perception of marbling and beef quality during purchase and consumer preferences for degree of doneness [PDF]
Objective Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable.
Hakan Benli, Duygu Gecgel Yildiz
doaj +2 more sources
Consumer preferences for the color of unprocessed animal foods.
Consumer choices for food products are often based on appearance; one important aspect being product color. We systematically review the literature on consumer preferences for the color of raw beef, pork, poultry, bee honey, cow milk, and chicken eggs to
B. Altmann, Anna Trinks, D. Mörlein
semanticscholar +1 more source
While digitalization offers numerous new possibilities for value creation, managers have to overcome a number of threats and obstacles that it harbors.
K. V. Carl +3 more
semanticscholar +1 more source
Income, consumer preferences, and the future of livestock-derived food demand
In recent decades there has been a sustained and substantial shift in human diets across the globe towards including more livestock-derived foods. Continuing debates scrutinize how these dietary shifts affect human health, the natural environment, and ...
A. Komarek +11 more
semanticscholar +1 more source
Marketer’s Prediction of Consumer Preferences at Idea Screening:
Can marketers accurately predict consumer preferences for new products? Accurate prediction of these preferences are important in new product development, but prior research has shown that marketers’ predictions may not be accurate.
Masaki Ishida
doaj +1 more source
Developing explicit customer preference models using fuzzy regression with nonlinear structure
In online sales platforms, product design attributes influence consumer preferences, and consumer preferences also have a significant impact on future product design optimization and iteration.
Huimin Jiang +3 more
doaj +1 more source
In this chapter preferences and choice are analysed in a context central to standard economic theory: an individual contemplating and choosing quantities of various goods. Such an individuals referred to as a consumer. In this chapter preferences, without considering choice, are discussed.
Martin Osborne, Ariel Rubinstein
openaire +3 more sources
Effects of Brand on Consumer Preferences: A study in Turkmenistan [PDF]
Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan.
Abdurrahman ISIK, Mehmet Fatih YASAR
doaj +1 more source

