Results 41 to 50 of about 106,917 (99)
'TV Format Protection through Marketing Strategies?' [PDF]
, 2008 Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others ...
Singh, Sukhpreet
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Do UK universities communicate their brands effectively through their websites? [PDF]
, 2011 This paper attempts to explore the effectiveness of UK universities’ websites. The area of branding in higher education has received increasing academic investigation, but little work has researched how universities demonstrate their brand promises ...
Aaker D. A. +33 more
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The Evolution of a Corporate Brand
Journal of Education and Vocational Research, 2011 Its a Book review.
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Corporate communications in China : A preliminary study [PDF]
, 2009 Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites
Fan, Y
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ANALISIS PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN OPERATOR SELULER TELKOMSEL DI KOTA SEMARANG [PDF]
, 2018 This research aims to find the infulence of brand image and corporate branding on brand equity and its impact on customer loyalty. Furthermore, it aims to find out the role of brand equity in mediating on customer loyalty. This research was conducted on
INDRIANI , Farida, PURNOMO, Singgih
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CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
, 2009 Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra VASSILEVA
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Corporate brand architecture characterizes the types of corporate brand relationships between an organization’s mother brand and its subsidiaries along with inter-organizational corporate brand relationships. Consequently, different corporate brand architecture modes will materially influence the type of corporate brand communication.
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An initial classification of branding strategy in Australian arts organisations
, 2008 This research examined the corporate branding approaches and strategies adopted by six prominent Australian arts and cultural organisations. The aim of this exploration was to identify patterns in branding across different arts and cultural organisations,
Harrison, Paul, Massi, Marta
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Is There a Correlation for Companies With a Strong Employment Brand Between Employee Engagement Levels and Bottom Line Results? [PDF]
, 2013 The concept of employer brand was first introduced in 1996, where the authors defined “employer brand” as “the package of functional, economic and psychological benefits provided by employment, and identified with the employing company” (Amber & Barrow ...
Park, Hye Joon, Zhou, Pin
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Corporate brand communication represents a distinctive approach to corporate communication by focusing on the corporate brand. Adopting a total corporate communication perspective, corporate brand communication comprises, promissory, primary, secondary, tertiary, and quaternary communication. Increasingly, organizations focus on their corporate brand/s
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