Results 51 to 60 of about 123,879 (300)

The Effects of Branding Intangibles on Corporate Reputation.

open access: yesRevista de Comunicación, 2019
This paper focuses on the problem of Corporate Reputation in relation to stakeholders’ perception. More precisely, how the intangible values of branding have a potential influence on the Corporate Reputation of a communication company.
Jaime Alberto Orozco -Toro   +1 more
doaj   +1 more source

Branded: Corporate Image, Sexual Stereotyping, and the New Face of Capitalism [PDF]

open access: yes, 2007
In the context of unionized workforces covered by collective bargaining agreements, companies have-at most-been required to demonstrate a reasonable relationship between the grooming code and the business\u27s effort to project a corporate image that it ...
Avery, Dianne, Crain, Marion
core   +2 more sources

Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]

open access: yes, 2009
Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core   +1 more source

Soft Robotic Excretory Care Simulator for Nursing Education: Functional and Perceptual Biomimetics Approach

open access: yesAdvanced Robotics Research, EarlyView.
A soft robotic simulator is developed to replicate the digital removal of feces (DRF), a sensitive yet essential nursing procedure. Integrating soft actuators, sensors, and a realistic rectal model, the simulator balances functional fidelity with perceptual realism. Engineering evaluations and nurse feedback confirm its potential to enhance training in
Shoko Miyagawa   +10 more
wiley   +1 more source

THE USE OF EMPLOYER BRANDING DIMENSIONS TO ATTRACT FRESH GRADUATES

open access: yesJurnal Bisnis dan Manajemen, 2022
One of the obstacles in the company recruitment process is the change of labor force generation. Indonesia has already shifted the labor force to generation Z. This research aims to examine the influence of employer branding dimensions consisting of work
Sekar Wulan Prasetyaningtyas   +3 more
doaj   +1 more source

PENGARUH CORPORATE BRANDING TERHADAP KEPUTUSAN PEMBELIAN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MEDIASI PADA PENGUNJUNG RUMAH SAKIT IBU DAN ANAK KOTA BANDA ACEH [PDF]

open access: yes, 2016
Penelitian ini bertujuan untuk mengetahui pengaruh dari corporate branding terhadap keputusan pembelian dengan ekuitas merek sebagai variabel mediasi pada sampel yang digunakan dalam penelitian ini adalah pengunjung Rumah Sakit Ibu dan Anak Kota Banda ...
Syarifah Faridha
core  

Factors Driving Battery and Solar Purchase Decision of Residents: a Behavioural Choice Experiment Using a Hybrid Discrete Choice and Latent Variable Model

open access: yesAdvanced Sustainable Systems, EarlyView.
This article explores what drives households to adopt solar PV and battery systems in South East Queensland. Using hybrid discrete choice experiments, it reveals distinct adopter profiles and highlights cost, system size, and energy independence as key motivators.
Mohammad Alipour   +3 more
wiley   +1 more source

Co-branding hotel owners and operators to increase willingness to pay

open access: yesResearch in Hospitality Management, 2022
Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool.
Elizabeth A Whalen, Annamarie D Sisson
doaj   +1 more source

Consumers Reactions to Tesco's market entry in Taiwan - a comparison with the UK experience [PDF]

open access: yes, 2009
The purpose of this paper is to research consumer response to retail branding models in Taiwan by means of exploratory qualitative research comparing Tesco’s retail branding in the UK and Taiwan in order to find out the level of consumer acceptance of ...
Temperley, JH
core  

Inhaled Angiopoietin‐Like 4 Antisense Oligonucleotide Therapy for Lung Injury and Fibrosis

open access: yesAdvanced Science, EarlyView.
Inhaled antisense oligonucleotides targeting ANGPTL4 attenuate inflammation, preserve barrier integrity, and reduce fibrosis in both infectious and sterile lung injury models. Integrated transcriptomic analysis reveals a conserved ANGPTL4‐regulated gene network coordinating hypoxic, inflammatory, apoptotic, and stress‐response pathways.
Haiyang Fan   +21 more
wiley   +1 more source

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