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Corporate Brand Management of SK
ASIA MARKETING JOURNAL, 2018 SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of “improving itself to give greater happiness to all of its customers” and the symbol mark of “Wings of Happiness” are some good examples of integrating distinct brand identities of various member companies.
openaire +4 more sources
Branding of the higher educational establishment [PDF]
, 2013 Досліджено теоретичні засади формування брендингу вищих навчальних закладів, зокрема проведено науковий аналіз сутності визначення бренду, досліджено відмінності між торговою маркою і брендом.
Semeniuk, Svitlana +1 more
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Recovering the corporate brand through stakeholder co-creation. [PDF]
, 2017 Corporate brands may encounter failure or suffer crises due to their own actions or from the actions of others. Such crises weaken the brand not only in the eyes of its customers but also with its stakeholders.
Farquhar, J., Robson, Julie
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The Indivisibility of Social Media, Corporate Branding, and Reputation Management [PDF]
, 2011 From 1995 to 2004, the internet hosted static, one-way websites; these were places to visit passively, retrieve information from, and perhaps post comments about by electronic mail.
Serrat, Olivier
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Services brands' values: internal and external corporate communication [PDF]
, 2004 As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This work is based upon a literature review and themes highlighted from depth interviews with leading edge services branding ...
de Chernatony, Leslie +2 more
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Corporate branding and higher education: a contradiction in terms? [PDF]
, 2013 Parker-Jenkins, M, Spry, LM
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Exploring the relationship between corporate, internal and employer branding - an empirical study [PDF]
, 2011 Cheng, R, Foster, C, Punjaisri, K
core +1 more source
The role of co-creation in corporate branding: the case of a Higher Education Institution [PDF]
, 2015 Foster, C, Pich, C, Spry, L
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