Results 51 to 60 of about 1,168,407 (380)

Co-branding hotel owners and operators to increase willingness to pay

Research in Hospitality Management, 2022
Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool.
Elizabeth A Whalen, Annamarie D Sisson
doaj   +1 more source

The Impact of Employer Branding on Turnover Intention in Pharmaceutical Industries: Does Generation Matter?

Media Ekonomi dan Manajemen, 2023
In an increasingly globalized economy, organizations are increasingly competing for the best employees who are skilled in professional fields. Employer branding has an important role in helping organizations find new employees and retain existing ...
Ivana Gracita, Rina Anindita
doaj   +1 more source

Brands and corporate power [PDF]

Journal of Corporate Law Studies, 2017
This article argues that brands, with trade marks as their legal anchors, are important sources of corporate power and have facilitated a significant expansion of this power.
openaire   +3 more sources

Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market [PDF]

, 2017
This study extends understanding of and demonstrates the importance of corporate branding in the energy sector. We analyse the relationship between branding and consumer switching behaviour among the UK’s Big Six electricity providers.
Aaker, Aaker, Aaker, Aaker, Ahmed, Andersen, Apaolaza-Ibáñez, Argenti, Ariely, Arruda, Balmer, Balmer, Balmer, Batra, Berelson, Beverland, Beverland, Brakus, Braunstein, Brei, Brookes, Chapleo, Chernatony, Chernatony, Chioveanu, Churchill, Clancy, Clemenz, Daglish, Dowling, Eggers, Erdem, Fetscherin, Field, Freling, Gangale, García-Acebrón, Geuens, Giulietti, Goett, Grant, Greenacre, Guthrie, Guèvremont, Gyrd-Jones, Haarhoff, Hammond, Hanimann, Harris, Hartmann, Hartmann, Herbes, Heugens, Hoffman, Holmes, Ind, Kaenzig, Kapferer, Kassarjian, Kay, Keller, King, Knox, Krippendorff, Lange, Leggett, Lekakis, Maehle, Matthiesen, Mingione, Moorman, Müller, Navarro-Bailón, Novak, Opoku, Opoku, Opoku, Paladino, Parker, Patterson, Payne, Pike, Pinto, Pitt, Plummer, Pothitou, Pothitou, Provance, Rageh Ismail, Rommel, Roper, Roper, Rowlands, Rutter, Rutter, Rutter, Rutter, Shehu, Shippee, Sirgy, Sirianni, Spear, Spielmann, Stanton, Summerton, Sung, Sung, Swaminathan, Thomas, Thomas, Tsiotsou, Ugolini, Viktoria Rampl, Walsh, Watson, Wengrow, Zafirakis   +116 more
core   +2 more sources

Soft Nanocarriers as Antimicrobial Co‐Delivery Systems to Combat Resistant Infections

Advanced Healthcare Materials, EarlyView.
Soft nanocarrier‐based co‐delivery systems present a versatile and promising platform for combating antimicrobial resistance (AMR) by enabling spatiotemporally controlled, pathogen‐specific drug release. Their tunable physicochemical properties allow for the co‐encapsulation of synergistic antimicrobial agents, optimization of drug ratios, and surface ...
Anamarija Nikoletic, Evangelos Natsaridis, Timon Flathmann, Daiane P. C. Quadros, Nubia Gogniat, Oya Tagit   +5 more
wiley   +1 more source

THE USE OF EMPLOYER BRANDING DIMENSIONS TO ATTRACT FRESH GRADUATES

Jurnal Bisnis dan Manajemen, 2022
One of the obstacles in the company recruitment process is the change of labor force generation. Indonesia has already shifted the labor force to generation Z. This research aims to examine the influence of employer branding dimensions consisting of work
Sekar Wulan Prasetyaningtyas, Michelle Sim, Brian Hariman Triantoro, Allen Allen   +3 more
doaj   +1 more source

Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]

, 2008
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core  

Gasotransmitters in Modern Medicine: Promises and Challenges in the Use of Porous Crystalline Carriers

Advanced Healthcare Materials, EarlyView.
This perspective provides an overview of the growing interest in utilizing various gasotransmitters—small gaseous signaling molecules namely nitric oxide (NO), carbon monoxide (CO), and hydrogen sulfide (H2S)—for several therapeutic applications, with emphasis on the potential use of porous materials as carriers to provide safe and controlled local ...
Rosana V. Pinto, Moisés L. Pinto, Christian Serre   +2 more
wiley   +1 more source

Suppressing t(4;11) Acute Leukemia by Lipopolymer Nanoparticle Delivery of siRNA Targeting KMT2A::AFF1 with Enhanced Extrahepatic Delivery

Advanced Healthcare Materials, EarlyView.
This study introduces a new lipopolymer nanoparticle (LPNP) system that efficiently delivers siRNA to leukemia cells. The LPNPs silence the leukemia fusion gene KMT2A::AFF1, induce apoptosis, and decrease leukemia burden in mice. These results demonstrate the potential of LPNPs as a targeted siRNA therapy for acute lymphoblastic leukemia.
Mohammad Nasrullah, Remant KC, Amarnath Praphakar Rajendran, Saba Abbasi Dezfouli, Cezary Kucharski, Xiaoyan Jiang, Spencer B. Gibson, Joseph Brandwein, Olaf Heidenreich, Hasan Uludağ   +9 more
wiley   +1 more source

Corporate branding in the retail sector: a practitioner’s perspective [PDF]

, 2002
It can be argued that corporate branding is essentially a strategic task spanning across functional boundaries and internal and external sphere of the organisation. What is the opinion of practitioners on the concept?
Burghausen, M, Fan, Y
core