Results 141 to 150 of about 115,950 (307)

PENGARUH PERSEPSI MEDIA SOSIAL DAN SPONSORSHIP MARKETING TERHADAP POSITIVE WORD OF MOUTH SERTA DAMPAKNYA PADA EKUITAS MEREK (STUDI KASUS PADA KONSUMEN WARDAH KOSMETIK DI MEDIA SOSIAL DI SEMARANG) [PDF]

, 2017
In this fast growing era, internet is no strange to everyone. Whether it’s for individual, corporate, educational, even business interests. Marketing or selling a product throught the internet has become commonplace.
DEWI , Ayu Indira Griyana, MAGNADI , Rizal Hari   +1 more
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Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011
Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive advantages that are critical to the success of companies.
openaire   +1 more source

The Moderating Role of Strategic Investment in R&D and Advertising in Firms' ESG–Performance Relationship

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper examines the association between environmental, social, and governance (ESG) ratings and firm performance, taking into account the role of firms' strategic investments in research and development (R&D) and advertising. Drawing on resource‐based view and signalling theory perspectives and employing the generalised method of moments ...
Syed Zulfiqar Ali Shah, Saeed Akbar, Sardar Ahmad   +2 more
wiley   +1 more source

Strategic Innovation for Sustainability: A Conceptual Model Linking Digitalization, Social Dynamics, and Climate Change Mitigation

Business Strategy and the Environment, EarlyView.
ABSTRACT This study addresses a significant research gap in the literature by systematically reviewing and synthesizing the interplay between social dynamics, environmental changes, and organizational innovation. Although prior research has explored these dimensions in isolation, the integrative framework remains lacking.
Gagan Deep Sharma, Sascha Kraus, Ritika Chopra, Dhairya Dev, Alberto Ferraris   +4 more
wiley   +1 more source

Sales force impact on B-to-B brand equity: Conceptual framework and empirical test [PDF]

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Baumgarth, Carsten, Binckebanck, Lars
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Sequencing Finance for Climate Resilience: Instruments, Institutions and Hong Kong's Role in Mobilising Private Capital in Southeast Asia

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper investigates innovative financing strategies to mobilise private capital for climate adaptation, emphasising Hong Kong's role in advancing efforts across Southeast Asia. Using expert interviews and case studies, it addresses two key questions: which financial instruments can strengthen public–private collaboration, and what best ...
Laurence L. Delina, Madeleine Rachel Widia, Olivia Felice Janice Boedijanto, Sharon Feliza Ann P. Macagba, Johanne Rei R. Castro, Rainbow Yi Hung Lam   +5 more
wiley   +1 more source

The celebrity endorsement and customer-based brand equity

, 2021
Günümüzde şirketlerin başarıyı yakalayabilmesi ve tüketiciler arasında popüler olabilmesi açısından markalaşmak son derece önemlidir. İnsanlar bildikleri ve güvendikleri markaları daha çok satın almakta ve çevrelerine bu markayı tavsiye etmektedirler. Ünlü kişiler oluşturdukları pozitif etki ve imaj sayesinde tüketiciler tarafından takip edilmektedir ...
openaire   +1 more source

Turning Carbon Into Cash? Cross‐Country Evidence on the Profitability of Emission Reductions

Business Strategy and the Environment, EarlyView.
ABSTRACT Does corporate CO2 abatement pay? We assembled an international panel of listed firms (2019–2023), linking Scope 1–2 emissions to institutional (G7, CCPI) and search‐based attention measures. The dataset consists of an unbalanced panel of 1724 multinational firms, together with a sub‐sample of 922 firms operating in G7 economies. Firm and time
Mauro Aliano, Daniela Lo Cascio, Saudi‐Yulieth Enciso‐Alfaro, Isabel‐María García‐Sánchez   +3 more
wiley   +1 more source

Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective [PDF]

The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective.
Christian Linder, Jennifer D. Chandler, Waldemar Pfoertsch   +2 more
core  

Environmental, Social, and Governance Factors as Tools for Improving Market Efficiency: A Study on Equity Misvaluation

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigated whether superior environmental, social, and governance (ESG) practices enhance corporate value and market efficiency under various economic theories. Using a multi‐country panel of 31 economies from 2015 to 2022, we find that both ESG performance and disclosure improve intrinsic value and mitigate equity misvaluation ...
Xinyu Wang, Siyu Shen, Jun Xie, Hidemichi Fujii, Alexander Ryota Keeley, Shunsuke Managi   +5 more
wiley   +1 more source