Results 191 to 200 of about 115,950 (307)

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]

Behav Sci (Basel)
Beyari H, Hashem T.
europepmc   +1 more source

Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke, Niklas Mergner, Philipp Brüggemann, Rainer Olbrich   +3 more
wiley   +1 more source

The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. [PDF]

PLoS One
Feng YL, You YQ, Guan SS, Yuan ZN, Chen XY.   +4 more
europepmc   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

An analysis of the market for diving certificates. [PDF]

Front Sports Act Living
Daumann F, Klöcker JA, Schurade M.
europepmc   +1 more source

An Interpretative Phenomenological Analysis of Counseling Interns’ Experiences Serving Older Adults

Counselor Education and Supervision, EarlyView.
ABSTRACT Demographic shifts and recent changes to Medicare will result in more older adults utilizing counseling. Field experiences, including internships, are vital opportunities for graduate students to gain exposure to new populations, including older adults. We interviewed eight participants who completed internships in a continuing care retirement
Matthew C. Fullen, Paul M. Delaughter, Jonathan D. Wiley   +2 more
wiley   +1 more source

Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]

PLoS One
Li H, Ding Y, Wu Y, Ye J.
europepmc   +1 more source

Framing Modern Slavery: Do Stakeholders Talk Past Each Other?

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher, Darlene Himick, Leigh Ellen Walsh   +2 more
wiley   +1 more source

Consumers' Psychology Regarding Attachment to Social Media and Usage Frequency: A Mediated-Moderated Model. [PDF]

Behav Sci (Basel)
Karayalçın C, Yaraş E.
europepmc   +1 more source

Does Institutional Ownership Structure Reduce Greenhouse Gas Emissions? An In‐Depth Study of Corporations Social Responsibility of European‐Listed Firms

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Motivated by the growing attention and concerns surrounding climate change and the potential role of institutional investors' ownership concentration (OC) in reducing corporations' greenhouse gas (GHG) emissions, this article explores the relationship between various forms of institutional ownership and firms' GHG emission intensity. To do so,
Daniele Giordino, Elisa Ballesio, Aradhana Galgotia, Laura Broccardo   +3 more
wiley   +1 more source