Results 201 to 210 of about 24,928,800 (238)
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Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions
Metamorphosis: A Journal of Management Research, 2017The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used.
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Customer-Based Brand Equity for Global Brands: A Multinational Approach
Journal of Euromarketing, 2009Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations,
Eda Atilgan +3 more
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A satisficing DEA model to measure the customer-based brand equity
RAIRO - Operations Research, 2017Summary: Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become comparable across the industries, based on their value derived either from the customer perception or in terms of the firm ...
Vincent Charles, Jorge J. Zavala
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Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
Journal of Marketing Communications, 2020The purpose of this study is to understand how to build strong branded mobile applications, i.e. apps inherently displaying a brand identity.
Lara Stocchi +3 more
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Customer-based brand equity building
Journal of Vacation Marketing, 2016The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view.
Šerić, Maja +2 more
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CUSTOMER-BASED BRAND EQUITY – AN INNOVATIVE APPROACH [PDF]
THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES, 2014 Brands are an integral part of today’s marketplace. The area of brand equity has received significant research attention in recent years. The fields of brand and innovation management are strongly interrelated. Innovation plays a significant role in establishing brand equity.
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Customer-based brand equity of smartphone in the emerging market
International Journal of Mobile Communications, 2017Yin-Tsuo Huang, Kuang-Hsun Shih
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An analysis of brand relationship with the perceptive of customer based brand equity pyramid [PDF]
, 2014 The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important.
Umesh Ramchandra Raut +1 more
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Developing a “customer-based place brand equity – destination branding” instrument
2019Bose, Sunny +2 more
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