Results 221 to 230 of about 24,928,800 (238)

Customer Satisfaction and Brand Equity

Journal of Business Research, 2011
Anna Torres, Josep A Tribó
exaly  

A Customer-based brand equity model

2004
Grønholdt, Lars, Martensen, Anne
openaire   +1 more source

The impact of social media brand communications on customer based brand brand equity

مجلة الدراسات والبحوث التجارية, 2021
openaire   +1 more source

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, 2012
Donald R. Lehmann, Scott Neslin, Mark Heitmann   +2 more
exaly  

Increasing Customer Equity of Luxury Fashion Brands Through Nurturing Consumer Attitude

Journal of Business Research, 2012
Kyung Hoon Kim, Eunju Ko
exaly  

The Impact of Customer Experience on Brand Equity in a Business-to-Business Services Setting

Journal of Brand Management, 2010
Galina Biedenbach, Agneta Marell
exaly  

The Impact of Value Co-Creation on Hotel Brand Equity and Customer Satisfaction

Tourism Management, 2019
Gloria Berenguer-Contrí, Antoni Serra-Cantallops   +1 more
exaly  

A Framework for Corporate Museums to Build Customer-Based Brand Equity

2022
openaire   +1 more source

Customer-based cold chain equity: the application of customer-based brand equity on the food cold chain

J. for Global Business Advancement, 2019
Viput Ongsakul, Piya Ngamcharoenmongkol, Warat Kaewpijit, Boonyawat Soonsiripanichkul   +3 more
openaire   +1 more source

The Importance of Brand Equity to Customer Loyalty

Journal of Product and Brand Management, 2004
Kevin Celuch
exaly