Results 231 to 238 of about 24,928,800 (238)

Brand Awareness, Image, Physical Quality and Employee Behavior as Building Blocks of Customer-Based Brand Equity: Consequences in the Hotel Context

Journal of Hospitality and Tourism Management, 2019
Fevzi Okumus, Yuksel Öztürk, Anil Bilgihan   +2 more
exaly  

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use

Journal of Travel Research, 2018
Maria Lexhagen, Tatiana Chekalina, Matthias Fuchs   +2 more
exaly  

Linking Customer‐Based Brand Equity With Brand Market Performance: A Managerial Approach

Journal of Product and Brand Management, 2009
Salah S Hassan
exaly  

The Impact of Brand Health on Customer Equity

Journal of Retailing and Consumer Services, 2016
Chris Baumann, Abas Mirzaei, Lester W Johnson   +2 more
exaly  

Creating a Model of Customer Equity for Chain Restaurant Brand Formation

International Journal of Hospitality Management, 2009
exaly  

MEASURING THE CUSTOMER-BASED BRAND EQUITY OF ADESTINATİON AS A “FURNİTURE BRAND”

2017
TAŞKIN, ÇAĞATAN, ÖZTÜRK, ONUR, KARADAMAR, AHMET AKİF   +2 more
openaire   +1 more source

Multidimensional model of destination brands: An application of customer -based brand equity

2006
openaire   +1 more source

The Customer-Based Brand Equity Model (CBBE)

2019
openaire   +1 more source