Results 211 to 220 of about 24,928,800 (238)

Ethical dimension of customer-based brand equity

International Journal of Business Excellence, 2017
Biplab Datta, Srabanti Mukherjee
openaire   +1 more source

Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

THE IMPORTANCE OF CUSTOMER BASED STRATEGIC BRAND EQUITY MANAGEMENT FOR ENTERPRISES

2010
artırmaya geliştiremeyen işletmeler ise pazarda yok olma riskiyle karşı karşıya kalabilmektedirler. Unutulmamalıdırki, küresel rekabet şartlarında modern pazarlama anlayışının en önemli hususlarından birisi güçlü bir marka özsermayesi yaratmaktır. Bu makalede, stratejik marka özsermayesinin ne anlama geldiği, işletmeler için neden önemli olduğu ve ...
openaire   +2 more sources

Linking Brand Equity to Customer Equity

Journal of Service Research, 2006
Kevin Lane Keller, Rajendra Krishan Srivastava, Leigh McAlister   +2 more
exaly  

Product Attributes and Brand Equity in the Mobile Domain: The Mediating Role of Customer Experience

International Journal of Information Management, 2012
Thompson S H Teo
exaly  

A Model of Customer-Based Brand Equity and Its Application to Multiple Destinations

Tourism Management, 2009
Seyhmus Baloǧlu, Soyoung Boo
exaly  

How Does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Journal of Business Research, 2019
Josep Rialp-Criado, Stefan Markovic, Oriol Iglesias   +2 more
exaly  

Developing and Validating Measures of Facets of Customer-Based Brand Equity

Journal of Business Research, 2004
Chris Pullig, Richard G Netemeyer
exaly  

How Consumers’ Brand Experience in Social Media Can Improve Brand Perception and Customer Equity

Asia Pacific Journal of Marketing and Logistics, 2019
Chunlin Yuan, Xiaolei Yu
exaly  

Understanding and Addressing Social Determinants to Advance Cancer Health Equity in the United States: A Blueprint for Practice, Research, and Policy

Ca-A Cancer Journal for Clinicians, 2020
Carmen E Guerra, Kassandra I Alcaraz, Richard C Wender   +2 more
exaly