Results 251 to 260 of about 115,950 (307)

Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. [PDF]

PLoS One
Babu MA, Rouf MA, Islam MR, Islam MR.
europepmc   +1 more source

'Exosomes': The Hype, the Chasm, and Beyond. [PDF]

J Extracell Biol
Zarovni N, Glebov K.
europepmc   +1 more source

Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis. [PDF]

Obes Rev
Boyland E, Davies N, Wilton M, Jones A, Maden M, Curtis F, Evans R, Finlay A, McGale L, Cerny C, Pajda N, Rose AK.   +11 more
europepmc   +1 more source

Equity by design principles for digital health interventions. [PDF]

Int J Equity Health
Bitomsky L, Nißen M, Kowatsch T.
europepmc   +1 more source

How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. [PDF]

Behav Sci (Basel)
Liao Y, Zhou F, Chen Y, Wu YJ.
europepmc   +1 more source

Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis. [PDF]

Front Neurosci
Watanuki S.
europepmc   +1 more source

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Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing to try to adopt brand extensions.
Walfried Lassar, Banwari Mittal, Arun Sharma   +2 more
openaire   +1 more source

Brand alliance and customer‐based brand‐equity effects

Psychology & Marketing, 2004
AbstractThis research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's perspective) of partner brands affects consumer evaluations of ...
Judith H. Washburn, Brian D. Till, Randi Priluck   +2 more
openaire   +1 more source

Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

Journal of Marketing Communications, 2020
The purpose of this study is to understand how to build strong branded mobile applications, i.e. apps inherently displaying a brand identity.
Lara Stocchi, Gosia Ludwichowska, Rachel Fuller, Anna Gregoric   +3 more
openaire   +2 more sources