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Signaling effects of branded amenities on customer-based brand equity
Journal of Hospitality Marketing & Management, 2021Hotels often use branded amenities to upgrade products. However, given the importance, branded amenities are scarcely studied as a tool to manage hotel brands.
Eun Joo Kim +2 more
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Brand alliance and customer‐based brand‐equity effects
Psychology & Marketing, 2004AbstractThis research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's perspective) of partner brands affects consumer evaluations of ...
Judith H. Washburn +2 more
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A Study on the Customer-Based Brand Equity of Online Retailers
2010 IEEE/ACIS 9th International Conference on Computer and Information Science, 2010Different from traditional firms, online retailers do not often produce common goods on their own. On the contrary, they sell merchandises that traditional firms produce. Furthermore, online retailers are also different from traditional retailers because the former do not often have frontline employees, physical outlets, or displaying layouts ...
Dauw-Song Zhu, Min-Jone Kuo
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The influence of social and environmental responsibility on customer-based brand equity
Progress in Industrial Ecology, An International Journal, 2023info:eu-repo/semantics ...
Gamarra, G. +2 more
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Measuring Customer-Based Restaurant Brand Equity
Cornell Hotel and Restaurant Administration Quarterly, 2004Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quick service restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality.
Woo Gon Kim, Hong-Bumm Kim
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Brand credibility and customer-based brand equity: a service recovery perspective
Journal of Financial Services Marketing, 2021The aim of this paper is to examine the impact of perceived justice on satisfaction with service recovery and how this satisfaction with service recovery can increase both Lebanese banks’ brand credibility and customer-based brand equity. The questionnaire was completed by a total of 403 bank customers.
Azzam Rifi, Rania B. Mostafa
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Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions
Metamorphosis: A Journal of Management Research, 2017The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used.
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Customer-Based Brand Equity for Global Brands: A Multinational Approach
Journal of Euromarketing, 2009Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations,
Eda Atilgan +3 more
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A satisficing DEA model to measure the customer-based brand equity
RAIRO - Operations Research, 2017Summary: Ever since the inception of brand values, these have become a benchmark for many data-driven strategies, eventually providing a basis for vertical/horizontal integrations, as well. In recent decades, brands have become comparable across the industries, based on their value derived either from the customer perception or in terms of the firm ...
Vincent Charles, Jorge J. Zavala
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Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
Journal of Marketing Communications, 2020The purpose of this study is to understand how to build strong branded mobile applications, i.e. apps inherently displaying a brand identity.
Lara Stocchi +3 more
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