Results 281 to 290 of about 9,015 (304)

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly  

How consumers’ brand experience in social media can improve brand perception and customer equity

Asia Pacific Journal of Marketing and Logistics, 2019
Chunlin Yuan
exaly  

A model of customer-based brand equity and its application to multiple destinations

Tourism Management, 2009
Seyhmus Baloǧlu
exaly  

THE IMPORTANCE OF CUSTOMER BASED STRATEGIC BRAND EQUITY MANAGEMENT FOR ENTERPRISES

2010
artırmaya geliştiremeyen işletmeler ise pazarda yok olma riskiyle karşı karşıya kalabilmektedirler. Unutulmamalıdırki, küresel rekabet şartlarında modern pazarlama anlayışının en önemli hususlarından birisi güçlü bir marka özsermayesi yaratmaktır. Bu makalede, stratejik marka özsermayesinin ne anlama geldiği, işletmeler için neden önemli olduğu ve ...
openaire   +2 more sources

Developing and validating measures of facets of customer-based brand equity

Journal of Business Research, 2004
Richard G Netemeyer, Chris Pullig, Guangping Wang   +2 more
exaly  

A Customer-based brand equity model

2004
Grønholdt, Lars, Martensen, Anne
openaire   +1 more source

Creating a model of customer equity for chain restaurant brand formation

International Journal of Hospitality Management, 2009
Sunghyup Sean Hyun
exaly  

Product attributes and brand equity in the mobile domain: The mediating role of customer experience

International Journal of Information Management, 2012
Thompson S H Teo
exaly  

Customer satisfaction and brand equity

Journal of Business Research, 2011
Anna Torres, Josep A Tribo
exaly  

The impact of customer experience on brand equity in a business-to-business services setting

Journal of Brand Management, 2009
Galina Biedenbach, Agneta Marell
exaly