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Linking customer‐based brand equity with brand market performance: a managerial approach
Journal of Product and Brand Management, 2009exaly
MEASURING THE CUSTOMER-BASED BRAND EQUITY OF ADESTINATİON AS A “FURNİTURE BRAND”
2017TAŞKIN, ÇAĞATAN +2 more
openaire +1 more source
Multidimensional model of destination brands: An application of customer -based brand equity
2006openaire +1 more source