Results 291 to 300 of about 9,015 (304)

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use

Journal of Travel Research, 2018
Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen   +2 more
exaly  

The impact of social media brand communications on customer based brand brand equity

مجلة الدراسات والبحوث التجارية, 2021
openaire   +1 more source

The importance of brand equity to customer loyalty

Journal of Product and Brand Management, 2004
Steven A Taylor, Kevin Celuch
exaly  

Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context

Journal of Hospitality and Tourism Management, 2019
Yuksel ÖZTÜRK, Fevzi Okumus, Anil Bilgihan   +2 more
exaly  

The impact of value co-creation on hotel brand equity and customer satisfaction

Tourism Management, 2019
Gloria Berenguer-Contrí, Antoni Serra Cantallops   +1 more
exaly  

The impact of brand health on customer equity

Journal of Retailing and Consumer Services, 2016
Abas Mirzaei, Chris Baumann, Lester W Johnson   +2 more
exaly  

Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services

Total Quality Management and Business Excellence, 2011
Ching-Fu Chen, Odonchimeg Myagmarsuren
exaly  

A Framework for Corporate Museums to Build Customer-Based Brand Equity

2022
openaire   +1 more source

Customer-based cold chain equity: the application of customer-based brand equity on the food cold chain

J. for Global Business Advancement, 2019
Viput Ongsakul, Piya Ngamcharoenmongkol, Warat Kaewpijit, Boonyawat Soonsiripanichkul   +3 more
openaire   +1 more source

Measuring Customer-Based Casino Brand Equity and its Consequences

Journal of Travel and Tourism Marketing, 2013
Henry Tsai, Ada Lo, Catherine Cheung
exaly