Results 251 to 260 of about 9,015 (304)

Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption. [PDF]

Front Psychol
Zhang R, Zhou X, Liu Q, Wang C.
europepmc   +1 more source

Detecting freebooted content in social media ads: multimodal provenance and e-commerce implications. [PDF]

Front Artif Intell
Weinlich P, Semeradova T.
europepmc   +1 more source

Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach. [PDF]

F1000Res
Nallasivam A, S GK, Jagadeeswari IU, Desai G, Bandhu D.   +4 more
europepmc   +1 more source

Clarifying the concept of customer-based brand equity for a tourism destination

, 2010
openaire   +2 more sources

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing to try to adopt brand extensions.
Arun Sharma
exaly   +3 more sources

Some of the next articles are maybe not open access.

Related searches:

Impact of Employee-Based Brand Equity on Customer-Based Brand Equity

2022
The chapter describes brand equity and its types. Moreover, it brings unique pieces of work representing the phenomenon of internal brand management (IBM) along with the impact of employee-based brand equity (EBBE) on customer-based brand equity (CBBE). There are mainly three types of brand equity: financial brand equity, CBBE, and EBBE. The author has
Muhammad Abrar, Ahmad Sohail Khan, Li Xiang   +2 more
openaire   +1 more source

Customer-based brand equity for a destination

Annals of Tourism Research, 2007
Abstract The paper introduces the concept of customer-based brand equity and applies it to a destination. The theoretically proposed and empirically verified model complements previous research findings on a destination’s evaluation from the tourist’s perspective.
Maja Konecnik, William C. Gartner
openaire   +1 more source

Customer-Based Brand Equity in the Maldives

Journal of Tourism Research & Hospitality, 2012
Customer-Based Brand Equity in the Maldives Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives.
Anil Adam, Joseph Lema, Jerome Agrusa
openaire   +1 more source

Retail brand equity: un'analisi customer-based

Micro & Macro Marketing, 2018
Brand equity is considered as a crucial factor in the academic literature as well as in the professional practice. This paper aims at contributing to research on brand equity in retailing (RBE), examining the nature of the construct and of some of its antecedents, together with its mediating role in developing customer loyalty to the retailer.
Martinelli, E., De Canio, F.
openaire   +2 more sources