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Retail brand equity: un'analisi customer-based
Micro & Macro Marketing, 2018Brand equity is considered as a crucial factor in the academic literature as well as in the professional practice. This paper aims at contributing to research on brand equity in retailing (RBE), examining the nature of the construct and of some of its antecedents, together with its mediating role in developing customer loyalty to the retailer.
Martinelli, E., De Canio, F.
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Signaling effects of branded amenities on customer-based brand equity
Journal of Hospitality Marketing & Management, 2021Hotels often use branded amenities to upgrade products. However, given the importance, branded amenities are scarcely studied as a tool to manage hotel brands.
Eun Joo Kim +2 more
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Impact of Employee-Based Brand Equity on Customer-Based Brand Equity
2022The chapter describes brand equity and its types. Moreover, it brings unique pieces of work representing the phenomenon of internal brand management (IBM) along with the impact of employee-based brand equity (EBBE) on customer-based brand equity (CBBE). There are mainly three types of brand equity: financial brand equity, CBBE, and EBBE. The author has
Muhammad Abrar +2 more
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Measuring Customer-Based Restaurant Brand Equity
Cornell Hotel and Restaurant Administration Quarterly, 2004Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quick service restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality.
Woo Gon Kim, Hong-Bumm Kim
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Customer-based brand equity building
Journal of Vacation Marketing, 2016The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view.
Šerić, Maja +2 more
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Do professors have customer-based brand equity?
Journal of Marketing for Higher Education, 2014This research endeavors to understand whether certain professors have customer-based brand equity (CBBE) in the minds of students. Consequently, the purpose of this study is to conceptualize, develop, and empirically test a model of customer-based professor brand equity.
Ravi K. Jillapalli, Regina Jillapalli
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Re-conceptualizing customer-based destination brand equity
Journal of Destination Marketing & Management, 2019Abstract This study aims to develop a more comprehensive customer-based destination brand equity model, compared to those examined in previous studies. In line with the research purpose, the data obtained from 478 domestic and foreign tourists visiting Alanya in Turkey were used.
Bekir Bora Dedeoğlu +3 more
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Customer-based brand equity for a destination
Annals of Tourism Research, 2007Abstract The paper introduces the concept of customer-based brand equity and applies it to a destination. The theoretically proposed and empirically verified model complements previous research findings on a destination’s evaluation from the tourist’s perspective.
Maja Konecnik, William C. Gartner
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Customer-Based Brand Equity in the Maldives
Journal of Tourism Research & Hospitality, 2012Customer-Based Brand Equity in the Maldives Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives.
Anil Adam, Joseph Lema, Jerome Agrusa
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Brand credibility and customer-based brand equity: a service recovery perspective
Journal of Financial Services Marketing, 2021The aim of this paper is to examine the impact of perceived justice on satisfaction with service recovery and how this satisfaction with service recovery can increase both Lebanese banks’ brand credibility and customer-based brand equity. The questionnaire was completed by a total of 403 bank customers.
Azzam Rifi, Rania B. Mostafa
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