Results 51 to 60 of about 115,950 (307)

Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry

International Journal of Information Science and Management, 2013
The aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. A pilot and a main study were conducted. The findings in this study support the model of customer-
Prof. A. Sanayei, Dr. A. Shaemi, P. Ahadi   +2 more
doaj  

Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory [PDF]

The Retail and Marketing Review, 2019
Both employees and brands are companies’ most important assets, yet most studies focus on the equity generated from brands and not employees. The market performance of a brand, especially in the service sector, depends on two factors: (i) customer-based ...
Dr DH Inseng, Dr IC Uford
doaj  

Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [PDF]

‫مدیریت بازرگانی, 2018
Brand equity is one of the most valuable assets of many companies in competition and a variety of elements relate to it. In the research direct effect of relationship quality and indirect effects of service personalization and customer gratitude affect ...
Mahdi Nadaf, Abdolhadi Darzian Azizi, Sahar Tirandaz   +2 more
doaj   +1 more source

Analisis Pengaruh Komunikasi Pemasaran Terpadu Terhadap Customer-based Retailer Equity (Studi Pada Pelanggan Mini-market Indomaret Di Rawa Buaya, Jakarta Barat) [PDF]

, 2016
Brand equity sangat penting untuk sebuah merek agar dapat bersaing di era yang sangat kompetitif saat ini. Konsep brand equity dapat juga diterapkan pada peritel, yang disebut sebagai customer based retailer equity (CBRE).
Sari, C. A. (Christina)
core  

Eco-Brand and Customer-Based Brand Equity: Shaping Consumer Purchase Choices

JURISMA : Jurnal Riset Bisnis & Manajemen, 2023
This research aims to determine the influence of eco-branding and brand equity on purchasing decisions for eco-friendly products. This research uses quantitative sampling using the Slovin technique of 100 respondents. The method in this research uses descriptive and verification analysis which is processed using the SPSS V23 program.
Solehati*, Aisyah, Pramuditha, Panji, Rahma, Saura Jeane Aquar   +2 more
openaire   +2 more sources

Superannuation Reimagined: Moving Beyond the Origins to an Indigenous Focus

Australian Journal of Social Issues, EarlyView.
ABSTRACT Retirement income systems, such as superannuation, are meant to be non‐discriminatory and consider disadvantage faced by members of society. There are significant differences between the life expectancies of Indigenous and non‐Indigenous peoples. The gap in life expectancies is not considered when determining when Indigenous peoples can retire.
Levon Ellen Blue, Peter Anderson, Mark Brimble   +2 more
wiley   +1 more source

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Almana: Jurnal Manajemen dan Bisnis
Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies.
Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf   +3 more
doaj   +1 more source

Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]

, 2018
Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
core  

Can China overcome the difficulties of establishing successful global brands? [PDF]

, 2011
It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions.
Aaker, Ahmed, Alden, Ambler, Ambler, Aspara, Botten, Buckley, Clark, Doyle, Farquhar, Floyd, Gittings, Hamin, Han, Herremans, Hong, Johansson, Kamakura, Kapferer, Keller, Khachaturian, Khalid, Knight, Lehmann, Marshall, Milman, Morris, Reierson, Schaefer, Schooler, Sharma, Shocker, Simon, South China Morning Post, Thakor, Wall   +36 more
core   +1 more source

Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value

AICEI Proceedings, 2019
Strong brands enable businesses to generate sales volume and a price premium that improves revenues and margins, attract and retain the best employees and facilitate expansion into new products and markets. Companies with strong brands also lose value less quickly in a recession, and emerge with a sustainable competitive advantage commanding ...
Dimitar Kovachevski, Ilijana Petrovska, Venera Krliu Handjiski   +2 more
openaire   +1 more source