Results 71 to 80 of about 115,950 (307)
Employee-based brand equity [PDF]
, 2010 University of Technology, Sydney. Faculty of Business.This dissertation examines the importance of company branding strategy aimed at company employees.
Supornpraditchai, T
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A sustainable business ecosystem: a case study demonstrating biochar's potential
Biofuels, Bioproducts and Biorefining, EarlyView.Abstract The need for renewable, climate‐friendly resources has become urgent as legislators worldwide have sought to find ways to cut emissions while ensuring resource security for consumers. The use of biochar could help to achieve these goals. This study examines the current state of commercial biochar production and the maturity of the related ...
Kivijakola Juuso +4 more
wiley +1 more source
The influence of market orientation, brand equity on SMEs performances [PDF]
, 2012 Performance of SMEs could be increased if they possess resources that are superior to help generate sustainable competitive advantage. Previous research does not provide a comprehensive explanation for SME performance through brand equity perspectives ...
Md Salleh, Salniza, Murjan, Azmi Amat
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Biofuels, Bioproducts and Biorefining, EarlyView.Abstract The premise of a bioeconomy is the replacement of nonrenewable and unsustainable fossil‐derived resources and associated technologies with more sustainable alternatives. The adoption of biobased chemicals contributes toward the growth of a bioeconomy and is dependent on market and industry requirements.
Prisha Mandree +2 more
wiley +1 more source
تحقیقات بازار یابی نوین, 2012 Branding and brand management in the marketing world of today have many followers. In the service sector, brands are treated as a quick way to identify and differentiate themselves and create an image in the minds of their customers. Among the intangible
Fariborz Rahimnia, Seyede Zahra Fatemi
doaj +2 more sources
Brand Resonance: An Application of Keller’s Brand Equity Pyramid for IRAN’s SADERAT Bank [PDF]
پژوهشهای مدیریت عمومی, 2012 Intensifying competition in Iranian banking system made great banks vulnerable against guerrilla strategies of small ones. In this situation it is critical to maintain the relationship between banks with their customer for saving their market share.
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract Higher education in the United Kingdom has dramatically expanded in recent decades, along with questions about its effectiveness in preparing graduates for the labour market. With rising tuition fees and increasing competition for graduate jobs, many students opt to study ‘professional’ subjects—fields closely tied to specific professions ...
Sarah Pemberton
wiley +1 more source
Brand equity of non-profit organisations: conceptualizing customer based brand equity of Chinese non-profit organisations [PDF]
, 2016 It has been emphasised that brand equity and its formation is important for profit organisations as it is considered an influential communication method to stakeholders. However, its’ importance has not been fully appreciated for non-profit organisations.
Luo, Y, Talay, C
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Strategies of Sufficiency Under Institutional Complexity: A Study in the German Food Industry
Business Strategy and the Environment, EarlyView.ABSTRACT Organizations face increasing institutional complexity as they navigate competing demands from their institutional environment regarding financial performance and environmental responsibility. In our study, we examine how 39 award‐winning organizations in the German food industry frame sufficiency, a sustainability strategy focusing on ...
Lena Leifeld, Simon Oertel
wiley +1 more source
تحقیقات بازار یابی نوین, 2016 Using online social networks and information collection from sites can affect purchasing behavior. Consumer cognize their friends' buying decisions more valuable to the anonymous' decisions and trust them more.
Davood Feiz +2 more
doaj