Results 81 to 90 of about 115,950 (307)
Pengaruh Strategi Promosi STIKOM Interstudi terhadap Peningkatan Ekuitas Merek [PDF]
, 2017 The purpose of this study is to determine and analyze the influence of STIKOM InterStudi promotion strategy to increase brand equity. The concept of promotional strategy according to Lamb, Hair, McDaniel (2001: 146), is a plan for optimal use of elements
Ruliana, P. (Poppy) +1 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT Investors have long recognized the importance of firms in promoting sustainability, leading to the rise of socially responsible investment (SRI). Specifically, there is a growing preference for exchange‐traded funds (ETFs) that prioritize environmental, social, and governance (ESG) principles.
Sandra Tenorio‐Salgueiro +3 more
wiley +1 more source
Customer-based brand equity von Tourismusdestinationen
, 2022 This master thesis deals with the application of customer-based brand equity on tourism destinations (CBBETD). Previous research shows that CBBETD is a helpful tool to compare competing destinations with each other and further supports the development of a branding strategy.
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Regulators in the banking industry in the Sub‐Saharan Africa (SSA) region are progressively concentrating on corporate innovation and bank social, health and environmental disclosures (BSHED) as crucial corporate governance (CG) structures to improve bank financial performance (BFP).
Douglas A. Adu +3 more
wiley +1 more source
Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies [PDF]
مدیریت بهره وری, 2018 This applied descriptive and correlational survey sought to examine the factors affecting the brand equity in big steel companies. The research sample comprised 384 experts in iron and steel industries who were randomly selected based on the Morgan Table
ali shafiei, Vahid Reza Mirabi
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed +3 more
wiley +1 more source
Corporate social responsibility in customer-based brand equity: general customers perception of «activia» brand [PDF]
, 2017 Mestrado APNORCorporate Social Responsibility (CSR) is an open and transparent business practices. It is the method based on moral values and respect to staff, community and environment.
Vasiukov, Denis
core
Preferensi Konsumen Ikan Laut Segar Bengkulu Atas Brand Equity sebagai Jaminan Kualitas Produk [PDF]
, 2014 Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance.
Asriani, P. S. (Putri) +2 more
core +3 more sources
An Eco‐Social Lens on Voice for Undervoiced and Unvoiced Stakeholders
Business Strategy and the Environment, EarlyView.ABSTRACT This conceptual paper argues it is important from an ecological–social (eco‐social) whole system point of view for businesses and policymakers to take the interests of and impacts on unvoiced and undervoiced [un(der)voiced] stakeholders into consideration for both strategic and justice reasons.
Sandra Waddock
wiley +1 more source
The effect of customer-base reputation on brand equity
تحقیقات بازار یابی نوین, 2016 Among the most important sectors of Iranian economy is banking, an industry which has become more competitive over the recent decade. An objective of banks marketing is to increase brand equity.
Shahriyar Azizi +3 more
doaj