Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory - Value-Based Perspective. [PDF]
Front Psychol, 2022 Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Qiao Y, Yin X, Xing G.
europepmc +2 more sources
Does counterfeiting affect luxury customer-based brand equity? [PDF]
Journal of Brand Management, 2012 In recent years, there has been an important debate on the harmful effectof counterfeits on luxury brands. Marketing literature states that fake luxury productsnegatively affect consumers \u2019 perception of the genuine brand.
Baghi, Ilaria +2 more
core +4 more sources
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Administrative SciencesBased on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris +4 more
doaj +6 more sources
Corporate social responsibility in customer-based brand equity: general customers perception of «activia» brand [PDF]
, 2017 Mestrado APNORCorporate Social Responsibility (CSR) is an open and transparent business practices. It is the method based on moral values and respect to staff, community and environment.
Vasiukov, Denis
core +2 more sources
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing [PDF]
International Journal of Data and Network Science, 2022 The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates.
Mohammed T. Nuseir, Ghaleb Elrefae
doaj +1 more source
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity [PDF]
Management Science Letters, 2017 Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach.
Zubair +3 more
doaj +1 more source
The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers [PDF]
Management and Economics Review, 2018 This study aims to discover the role of the brand equity in the process to achieving the brand loyalty from customer perspective, which is represented the dominant perspective and favored by the majority of academics and practitioners in Marketing ...
Zaki Muhammad ABBAS BHAYA +1 more
doaj +1 more source
Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [PDF]
تحقیقات بازار یابی نوین, 2014 This paper aims to examine the relationships among Promotional-mix elements and Customer-based Brand Equity. Then, a model is developed to examine the relationships Promotional-mix elements and Customer-based brand equity in Food Industries of Tehran ...
Mehran Rezvani, Siran Mehrnia
doaj +1 more source
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]
Innovative MarketingDuring collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya +4 more
doaj +1 more source