Results 11 to 20 of about 115,949 (305)
Investigating brand equity of third-party service providers [PDF]
, 2014 Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corporate ...
Grant, David +3 more
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Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
doaj +1 more source
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [PDF]
مدیریت بازرگانی, 2012 Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management.
Saeed Sehhat +2 more
doaj +1 more source
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
doaj +1 more source
BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
doaj +2 more sources
Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
doaj +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2020 The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator.
Miharni Tjokrosaputro +1 more
doaj +1 more source
Customer-based brand equity index of Kurukshetra [PDF]
Journal of Tourism Analysis: Revista de Análisis Turístico (JTA), 2019 Purpose This paper aims to analyze the customer-based brand equity index (CBBE-I) of Tourism Brand Kurukshetra. Design/methodology/approach For the purpose of this study, the author uses primary and secondary data on destination attractiveness of Tourism Brand Kurukshetra for a sample ...
openaire +1 more source
Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [PDF]
مطالعات رفتار مصرف کننده., 2014 Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of
Meysam Shirkhodaie Meysam Shirkhodaie1 +2 more
doaj
Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj +1 more source