The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. [PDF]
Feng YL +4 more
europepmc +1 more source
Guidelines for Scale Development and Validation
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
An analysis of the market for diving certificates. [PDF]
Daumann F, Klöcker JA, Schurade M.
europepmc +1 more source
An Interpretative Phenomenological Analysis of Counseling Interns’ Experiences Serving Older Adults
ABSTRACT Demographic shifts and recent changes to Medicare will result in more older adults utilizing counseling. Field experiences, including internships, are vital opportunities for graduate students to gain exposure to new populations, including older adults. We interviewed eight participants who completed internships in a continuing care retirement
Matthew C. Fullen +2 more
wiley +1 more source
Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]
Li H, Ding Y, Wu Y, Ye J.
europepmc +1 more source
Framing Modern Slavery: Do Stakeholders Talk Past Each Other?
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher +2 more
wiley +1 more source
Consumers' Psychology Regarding Attachment to Social Media and Usage Frequency: A Mediated-Moderated Model. [PDF]
Karayalçın C, Yaraş E.
europepmc +1 more source
ABSTRACT Motivated by the growing attention and concerns surrounding climate change and the potential role of institutional investors' ownership concentration (OC) in reducing corporations' greenhouse gas (GHG) emissions, this article explores the relationship between various forms of institutional ownership and firms' GHG emission intensity. To do so,
Daniele Giordino +3 more
wiley +1 more source
Insights from the ground: A qualitative investigation of retailer perspectives of the challenges and opportunities in the legal cannabis market in Newfoundland and Labrador, Canada. [PDF]
Wright-Brown T +7 more
europepmc +1 more source
Brand equity denotes the value that is transferred from a brand to its products, and which translates into higher sales volumes and higher profit margins. Consumer based brand equity (CBBE), a perspective of brand equity as a set of associations held in consumers’ minds, was conceptualized in the early 1990’s. CBBE measurement has always been conducted
openaire +1 more source

