Results 31 to 40 of about 115,949 (305)
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
Journal of Business Research, 2016 The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two prominent CBBE models in the retail industry; those introduced by Yoo and Donthu (2011) and Nam, Ekinci and Whyatt (2011). In order to make this comparison, the study collected data from Turkish (n =
Çifci, Sertaç +5 more
openaire +4 more sources
Agribusiness, EarlyView.ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo +1 more
doaj
Brand equity: How is it affected by critical incidents and what moderates the effect [PDF]
, 2012 To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia ...
Hildebrandt, Lutz, Tischer, Sven
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Customer-based brand equity and eWOM: the mediating effect of brand attachment in higher education
Cogent Business & ManagementThe study aims to examine the relationship between customer-based brand equity, brand attachment, and electronic word-of-mouth in the context of higher education.
Juan O′Brien Cáceres +1 more
doaj +1 more source
Vikalpa, 2023 Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi +3 more
doaj +1 more source
PENGARUH VIRAL MARKETING TERHADAP MINAT BELI DENGAN CUSTOMER-BASED BRAND EQUITY SEBAGAI VARIABEL MEDIASI PADA PENGGUNA TWITTER DI KOTA BANDA ACEH (STUDI PADA TELKOMSEL) [PDF]
, 2016 ABSTRAKViral marketing berperan sebagai faktor yang signifikan dalam memodifikasi perilaku konsumen dan juga merupakan alat baru dalam meyakinkan individu untuk meneruskan pesan pemasaran ke pelanggan potensial, dimana penyebarannya seperti virus yang ...
FAHYUNNISA
core
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source