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The Influence of User Experience on Customer Engagement in Grab Application: A SERVQUAL Approach for Service Quality Evaluation

Teknika
Digital transformation has fundamentally changed transportation services, yet existing research has predominantly applied traditional SERVQUAL frameworks without systematic integration with contemporary User Experience theories for Generation Z users ...
Hilda Aenussyifa, Arny Lattu, Moneyta Dholah Rosita   +2 more
doaj   +1 more source

ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]

In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core  

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines

Saudi Pharmaceutical Journal, 2018
Background: Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty.
Dimitrios Phaedon Kevrekidis, Daniela Minarikova, Angelos Markos, Ivona Malovecka, Peter Minarik   +4 more
doaj   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

An empirical study on logistic service quality, customer satisfaction, and cross-border repurchase intention

Heliyon
Domestic e-retailers acknowledge logistics service quality (LSQ) as a critical success factor in business excellence. However, exponential growth in cross-border e-commerce (CBEC) requires a re-evaluation of the relationship between LSQ and consumers ...
Guan Hui, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Wan Mohd Hirwani Wan Hussain   +3 more
doaj   +1 more source

Bipartite electronic SLA as a business framework to support cross-organization load management of real-time online applications

, 2009
Online applications such as games and e-learning applications fall within the broader category of real-time online interactive applications (ROIA), a new class of ‘killer’ application for the Grid that is being investigated in the edutain@grid project ...
Middleton, S.E., Nasser, B.I., Surridge, M., Yang, X   +3 more
core  

Assessment innovation and student experience: a new assessment challenge and call for a multi-perspective approach to assessment research [PDF]

, 2014
The impact of innovative assessment on student experience in higher education is a neglected research topic. This represents an important gap in the literature given debate around the marketization of higher education, international focus on student ...
Bazeley P., Biggs J., Boud D., Buckley A., Chalmers D., Clegg K., Department for Business Innovation and Skills, Department for Business Innovation and Skills, Falchikov N., Foskett N., Furedi F., Gibbs G., Gibbs G., Gov.UK, Higher Education Academy, Higher Education Academy, Hounsell D., Marton F., McDowell L., Oberg K., Race P., Sambell K., Sheena Bevitt, UK Homeoffice, UKCISA (UK Council for International Student Affairs), Welikala T., Williams J.   +26 more
core   +2 more sources

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source