Results 81 to 90 of about 1,001,961 (297)

Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines

Saudi Pharmaceutical Journal, 2018
Background: Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty.
Dimitrios Phaedon Kevrekidis, Daniela Minarikova, Angelos Markos, Ivona Malovecka, Peter Minarik   +4 more
doaj   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

Exploring the customer experience of Vietnam airlines via sentiment analysis

Tạp chí Phát triển và Hội nhập
The sentiment analysis of social media has gained much attention due to the succinct nature of comments, enabling access to public opinions. Using this technique, the present study aimed to explore customer sentiments regarding their experiences
Hien Trong Nguyen Ton
doaj   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

Agribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone, Chad Fiechter, Zanliang Meng, James Lowenberg‐DeBoer, Bruce Erickson, Jay Akridge   +5 more
wiley   +1 more source

Evaluating the Effectiveness of Recommendation Engines on Customer Experience Across Product Categories

International Journal of Technology and Human Interaction
Artificial intelligence (AI)-powered tools such as recommendation engines are widely used in online marketing and e-commerce; however, online retailers often deploy these tools without understanding which human factors play a role in which products and at which stage of the customer journey.
Katsunobu Sasanuma, Gyung Yeol Yang
openaire   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

The mediating role of customer satisfaction in the relationship between service quality and customer loyalty in multi-channel retail banking

Cogent Business & Management
This study examines the interrelationships among service quality (SQ), customer satisfaction (CS), and customer loyalty (CL) in the context of multi-channel retail banking.
Shame Mugova, Nancy Gathoni Kiliswa, Margaret Mashizha   +2 more
doaj   +1 more source

SERVICE QUALITY AND HOTEL CUSTOMER SATISFACTION: A CASE STUDY FROM DURRES, ALBANIA [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2020
The purpose of using the study is to explore the connection and relationship between service and customer satisfaction in the Industry of tourism, in Albania.
ROBERT KOSOVA, VALENTINA SINAJ
doaj