Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines [PDF]
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction.
Durvasula, Srinivas +2 more
core +2 more sources
Growth of Omnichannel Grocery Retailing and Food Prices
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
A study of Customer loyalty Build up Method Based on Customer Centred Design [PDF]
Building customer loyalty is critical to the success of a business, a body of the abstnd user-centred design has been proven to be an effective method for achieving this.
Qian Zhe, Yang Cunyuan
doaj +1 more source
Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]
The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core +1 more source
ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
SteXMeC: A Student eXperience Evaluation Methodology with Cultural Aspects
Cultural factors shape students’ expectations and perceptions within diverse educational settings. The perceived quality of a Higher Education Institution (HEI) is crucial to its success, with student satisfaction determined mainly by their overall ...
Nicolás Matus +2 more
doaj +1 more source
How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]
Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina +4 more
core +1 more source
A review of service quality and service delivery: Towards a customer co-production and customer-integration approach [PDF]
© 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration.
Al-Hajla, Ali +3 more
core +1 more source
How can value co-creation be integrated into a customer experience evaluation?
Hsin-Yun Lee, V. Grinevich, M. Chipulu
semanticscholar +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source

