Results 81 to 90 of about 1,525,994 (349)
Growth of Omnichannel Grocery Retailing and Food Prices
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Transformation of customer experience management in the restaurant business in the context of digitalization [PDF]
The catering sector in Russia today is being significantly transformed under the influence of two modern factors: the transition to a digital model of orders and a decrease in the purchasing power of the population in general.
Akhmedova Rimma
doaj +1 more source
Staging the new retail drama: at a metaverse near you! [PDF]
Consumers have traditionally looked for products that could fulfill their needs and retailers responded to demand by initially adopting product-oriented, and then more recently, customer-oriented strategies.
Bourlakis, M, Papagiannidis, S
core +4 more sources
ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market [PDF]
Assessing and improving organisations’ performance is a perpetual concern for managers and a core research topic for management researchers. As a complex and multidimensional construct, performance is evaluated through a various set of indicators ...
Ines BENATIA, Nabila ABID
doaj +1 more source
Strategic Design through Brand Contextualization [PDF]
Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Karjalainen, Toni-Matti +2 more
core
Digital maturity variables and their impact on the enterprise architecture layers [PDF]
This study examines the variables of digital maturity of companies. The framework for enterprise architectures Archimate 3.0 is used to compare the variables.
Hitz, Christian +4 more
core +2 more sources
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core
Research note: customer experience management in cruise pre-consumption
Purpose This study aims to apply the relatively new concept of customer experience management (CXM) to the pre-consumptive stage within a cruise tourist’s journey.
Liz Sharples
semanticscholar +1 more source

