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Pioneering the Future of Medical Affairs: A Strategic Transformation to Meet the Spanish Healthcare Ecosystem's Evolving Trends. [PDF]
Pharmaceut MedPérez Domínguez A +5 more
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Community-based participatory-research through co-design: supporting collaboration from all sides of disability. [PDF]
Res Involv EngagemBenz C +7 more
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Implementation of Customer Journey Mapping in Digital Business Development
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Customer Journey Mapping Using Stochastic Models
Volume 3A: 48th Design Automation Conference (DAC), 2022Abstract A customer journey map is a visual representation of the process that a person goes through when interacting with a product or a service and it is often related to human-centered design. The process of which customer journey maps are built is referred to as customer journey mapping (CJM) and traditionally this process includes ...
Yiqing Ding, Erin F. MacDonald
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Экономика и предпринимательство, 2021
В статье рассмотрено такое явление, как карта путешествия пользователей (покупателей). Карту используют, чтобы собирать инсайты пользователей: какие из точек соприкосновения с вашим продуктом имели успех, а какие негативно сказались на опыте клиента.
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В статье рассмотрено такое явление, как карта путешествия пользователей (покупателей). Карту используют, чтобы собирать инсайты пользователей: какие из точек соприкосновения с вашим продуктом имели успех, а какие негативно сказались на опыте клиента.
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Customer Journey Maps for Demographic Online Customer Profiles
International Journal of Virtual Communities and Social Networking, 2016In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer profiles and takes it to a higher level by giving the ...
Deepa Ittimani Tholath +1 more
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Reimagining customer service through journey mapping and measurement
European Journal of Marketing, 2020Purpose How can customer service be so bad in an era when companies collect endless data on customer interactions? The purpose of this paper is to contribute to the important challenge of elevating customer service delivery by providing guidelines for when and how to select optimal measures of customer service measurement using a new decision ...
Charles H. Patti +2 more
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Common pitfalls in customer journey maps
Interactions, 2016This forum addresses conceptual, methodological, and professional issues that arise in the UX field's continuing effort to contribute robust information about users to product planning and design. --- David Siegel and Susan Dray, Editors
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Customer Journey Map System based on Lifelogging
HCI Korea 2016, 2016Customer journey map is to visualize and to evaluate user's behavior based on time, location, and context. The map includes the emotional state of specific touch, in which user experience could be clearly defined. However, emotion measurements depending subjective evaluation cannot reflect user's situation and context in real time.
Hyunwoo Lee +4 more
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How to create a realistic customer journey map
Business Horizons, 2017Abstract Although many articles discuss customer journey mapping (CJM), both academics and practitioners still question the best ways to model the consumer decision journey. We contend that most customer journey maps are critically flawed. They assume all customers of a particular organization experience the same organizational touchpoints and view ...
Mark S. Rosenbaum +2 more
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