The customer relationship management process: its measurement and impact on performance
N. Azad, F. Ahmadi
semanticscholar +1 more source
Customer relationship management : a content analysis of issues and best practices
Samit Chakravorti
openalex +2 more sources
Green Entrepreneurial Mindset for a Sustainable Future: Does Environmental Dynamism Have a Say?
ABSTRACT The study investigates the influence of green entrepreneurial behaviour on the ever‐increasing concern to design a sustainable supply chain. The standard scales are utilized for the study, and data collected through online channels are tested for reliability and validity.
Rose Antony +2 more
wiley +1 more source
Learning to serve: social learning and organizational customer orientation-employee job performance link in Nigerian service firms. [PDF]
Teng D, Song W, Wang W.
europepmc +1 more source
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce. [PDF]
Tian L +4 more
europepmc +1 more source
Enhancing Customer Relationship Management in Financial Services Using AI and Data-Driven Analytics
Iram Arshad +2 more
openalex +2 more sources
ABSTRACT With net zero CO2 emissions as the benchmark for mitigating the worst impacts of climate change by mid‐century, businesses are urged to deploy robust reduction measures. However, in light of increasing emissions globally, the effectiveness of current corporate decarbonization strategies remains unclear.
Linda Schenzle, Timo Busch
wiley +1 more source
Do hotel green practices influence customer satisfaction? Evidence from the Indian hospitality sector. [PDF]
Singh AK +9 more
europepmc +1 more source

