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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Uduma, Idika Awa +2 more
core
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
La estrategia CRM, una visión 360º del cliente
Ciencia Ergo Sum, 2005 CRM strategy (customer relationship management) is a business philosophy, stemming from relationship marketing that joins strategy and technology, with the objective of creating value for both customers and the company.
Ma. Rosa Llamas Alonso +2 more
doaj
CRM: a new formula for internal coordination
Вестник Северо-Кавказского федерального университетаIntroduction. Improving communication with clients and business partners is the main task that involves the use of CRM systems. Such systems contribute to effective business management through the use of information technology in modeling customer ...
E. V. Berezhnaya, D. A. Duginets
doaj +1 more source
Intelligent customer relationship management (ICRM) by EFLOW portal [PDF]
, 2002 Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers.
Baracskai, Zoltán +2 more
core +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan
Journal the Winners, 2003 Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both
Chandra Wibowo Widhianto +2 more
doaj +1 more source
Factors Affecting Customer Loyalty: The Mediating Role of Customer Relationship Management Quality [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 In the tourism industry, maintenance of the customer is critical to the growth of the organization; therefore, the purpose of the study was to evaluation the relationship between the three variables of service quality, customer satisfaction and customer ...
Mahbubeh Arab +2 more
doaj +1 more source
A new model to support the personalised management of a quality e-commerce service
, 2003 The paper presents an aiding model to support the management of a high quality e-commerce service. The approach focuses on the service quality aspects related to customer relationship management (CRM). Knowing the individual characteristics of a customer,
Franceschini, Fiorenzo, Gianni', G.
core +1 more source
Agribusiness, EarlyView.ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner +3 more
wiley +1 more source