ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services [PDF]
Customer Relationship Management (CRM) plays a very essential role in organization strategies because of the globalization, increase of competition and rapid advances of technology at businesses.
Maryam Akhavan Kharazyan +1 more
doaj
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
A study on the effect of knowledge management on customer orientation in governmental organization [PDF]
Knowledge management (KM) plays an important role on increasing organizational performance especially governmental agencies where there are different skills and knowledge within the organization.
Alireza Bakhshizadeh +2 more
doaj
Customer Relationship Management dan Kualitas Pelayanan Pengaruhnya terhadap Loyalitas Konsumen PT. Matahari Dept. Store, Manado [PDF]
Penggunaan sistem manajemen untuk membina hubungan dengan pelanggan,di antaranya dengan menggunakan sistem Customer Relationship Management (CRM), banyak di lakukan oleh manajemen Perusahan untuk memenangkan persaingan.
Kalalo, R. E. (Rinny)
core
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
Global Leadership or Self-Governance: The Basic Laws of Governance
In terms of its complexity, modern society is comparable to the intricacy of the human brain. Undoubtedly, the global leadership of a system with thousands of subsystems is a real challenge for humanity.
Dimitar Tchurovsky
doaj
An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs [PDF]
Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health clubs in Spain.
Cepeda-Carrión, Gabriel +3 more
core +1 more source
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Customer Knowledge Management and Dynamic Capabilities [PDF]
This research studies the relationship between customer knowledge management and dynamic capabilities. Since customer knowledge management is playing a pivotal role in competitive environments, and also considering companies endeavor to reach sustainable
Akram Hadizadeh Moghadam +2 more
doaj

