Customer relationship management crm

Results 181 to 190 of about 68,419 (223)

Some of the next articles are maybe not open access.

2012
Christian Schawel, Fabian Billing
openaire +2 more sources

Customer Relationship Management (CRM) Systems

This study investigates the influence of artificial intelligence (AI) on student enrollment in higher educational institutions in Kerala, with a particular emphasis on the mediating role of customer relationship management (CRM) systems. Employing a descriptive research design, a self-prepared questionnaire was administered to a purposive sample of 200
Limson Antony Puthur +2 more
openaire +1 more source

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SERVICES

Customer Relationship Management (CRM) has become a critical strategy for businesses in the services sector, where customer retention and satisfaction are key drivers of success. This chapter explores the various facets of CRM as applied to services, from foundational concepts to the integration of modern technologies like AI and big data.
Dr. S Mahendran, S Sathish, K Malathi
openaire +1 more source

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

Sustainable Production and Consumption, 2021
Tahir Islam, Abdul Hameed Pitafi, Mahmood Rehmani +2 more
exaly

Customer Relationship Management (CRM)

2022
openaire +1 more source

Customer Relationship Management (CRM)

Controlling, 2002
openaire +1 more source

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

International Journal of Information Management, 2021
Jinxuan Lu
exaly

Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

International Journal of Information Management, 2010
Zhaohua Deng, Kwok Kee Wei
exaly