Results 21 to 30 of about 1,131,053 (307)
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
Matrik, 2023 Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi +2 more
doaj +1 more source
SAGE Open, 2023 In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
doaj +1 more source
In Search of Apprehending Customers’ Value Perception
International Journal of Management and Economics, 2017 The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices.
Stępień Beata
doaj +1 more source
BMJ Public HealthObjective The study capitalised on national insurance claims data to gather information on patient characteristics and associated costs to better understand the diagnosis and treatment of rare diseases (RDs).Materials and methods Data from the Healthcare
Keith A Crandall +9 more
doaj +1 more source
Customer segmentation based on customer lifelong value analysis [PDF]
کاوشهای مدیریت بازرگانی, 2014 This article presents a comprehensive model for customer lifelong value. Customer relationship management (CRM) is an efficient methodfor acquiring, maintaining and enhancing customer satisfaction in our competitive industries.
Abdulmohammad mahdavi, s. moosavi
doaj
CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
doaj +1 more source
Sale the seven Cs: Teaching/training aid for the (e-)retail mix [PDF]
, 2005 The ‘4Ps’ of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: ‘Sale the 7Cs’.
Dennis, C, Fenech, T, Merrilees, B
core +1 more source
The marketing concept of customer value of hospitality service [PDF]
Marketing i Menedžment Innovacij, 2015 Customer value is a significant part of marketing activity of the company, especially in the modern state of Ukrainian economy. Globalization, crisis transformation in the service sector, falling consumer demand, a glut of supply of hotel services and ...
O.V. Gerasimenko
doaj
Five‐Year Disease Progression in Synuclein Seeding Positive Sporadic Parkinson's Disease
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To provide a comprehensive description of disease progression in synuclein seeding assay (SAA) positive sporadic Parkinson Disease participants, using Neuronal Synuclein Disease integrated biological and functional impairment staging framework.
Paulina Gonzalez‐Latapi +19 more
wiley +1 more source