E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic [PDF]
Jurnal Bisnis dan Manajemen, 2022 Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want to ...
Dewi Mustikasari Immanuel +1 more
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Analysis Of The Effect Of E-Wom Involvement On Consumer Buying Intention On Oppo Products On The Youtuber Gadgetin Channel [PDF]
Performance, 2023 This research was carried out with the purpose of analyzing the involvement of e-WOM on the purchase intention of Oppo products on the YouTube channel Gadgetin.
Gayuh Dwi Prakoso +2 more
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THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
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The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model [PDF]
IEEE Access, 2019 In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. The numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tourist ...
Ana Reyes-Menendez +2 more
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Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook. [PDF]
PLoS ONESocial commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance
Prarthana Ranjith +5 more
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A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements [PDF]
BMC Complementary Medicine and Therapies, 2023 Background Social Media Influencers (SMIs) are a fashionable way of marketing products by creating electronic word-of-mouth (e-WOM) on social media. The marketing of complementary and alternative medicines (CAMs) by SMIs is becoming increasingly popular ...
Gizem Gülpınar +5 more
doaj +2 more sources
Peran Adopsi E-WOM sebagai Mediasi Perceived Usefulness dan Perceived Credibility terhadap Purchase Intention Komunitas Virtual [PDF]
Ekonomi BisnisKomunitas virtual telah mengambil peran penting dalam penyampaian informasi elektronik dari mulut ke mulut di kalangan penggemar mode. Namun, mekanisme transfer eWOM di antara anggota komunitas virtual yang memengaruhi niat pembelian produk belum sepenuhnya dipahami.
Bayu Virgya Satwika, Raisa Fitri
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e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products.
Vania Konita Safera, Ratna Roostika
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Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions
International Journal of Experiential Learning & Case StudiesThis research explored the conduct of online purchases in the digital sector through an integrative process, using collections of variables seldom seen in previous studies.
Tehseen Azhar +3 more
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E-WOM effect through social media and shopping websites on purchase intention of smartphones in India [PDF]
Innovative Marketing, 2022 This study analyses the comparative effects between E-WOM on online shopping platforms and social networking platforms on consumers’ purchase intention of smartphones in India. The E-WOM effect on buying intention has become an important context for many
Asif Iqbal +3 more
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