Results 11 to 20 of about 18,156 (201)

The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators [PDF]

African Journal of Hospitality, Tourism and Leisure, 2021
The study objective was to examine the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intentions.
Dalal Hodaed Alsheikh, Norzalita Abd Aziz, Layla Hodaed Alsheikh   +2 more
doaj   +1 more source

Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis [PDF]

Management Science Letters, 2020
Presently, online users usually tend to use the Internet to get some details information and forward their purchasing experience on social media platforms. This activity helps other users create their own purchasing plans simpler.
Odai Mansour, Panteha Farmanesh
doaj   +1 more source

E-WOM and consumers’ purchase intention: An empirical study on Facebook [PDF]

Innovative Marketing, 2022
Nowadays, organizations use social media to promote their services and products. At the same time, they use different tools to convey their messages, such as Facebook.
Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Lana Harb, Aarab Husni, Maisam Abdelfattah   +4 more
doaj   +1 more source

ANALISA PENGARUH ULASAN ONLINE SURABAYA PATATA TERHADAP PERCEIVED e-WOM CREDIBILITY

Jurnal Manajemen Perhotelan, 2020
Tujuan penelitian ini untuk mengetahui pengaruh faktor penentu informasi dan normatif ulasan online Surabaya Patata, yaitu argument strength, recommendation framing, recommendation sidedness, source credibility, confirmation of prior belief, dan recommendation consistency terhadap perceived eWOM credibility. Penelitian ini adalah penelitian kuantitatif
Evania Devita Genial, Tasia Oktaviani, Adriana Aprilia   +2 more
openaire   +2 more sources

Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk

Data Science and Management, 2021
With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM).
Guoyin Jiang, Fen Liu, Wenping Liu, Shan Liu, Yufeng Chen, Dongming Xu   +5 more
doaj   +1 more source

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake [PDF]

E3S Web of Conferences, 2020
This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang).
Putri Utami Safira, Setyowati Nuning, Mandasari Putriesti   +2 more
doaj   +1 more source

Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media? [PDF]

European Journal of Management and Business Economics, 2021
Purpose – The purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased ...
Svetlana Bialkova, Stephanie Te Paske
doaj   +1 more source

Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions

Journal of Information and Organizational Sciences, 2020
This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality ...
Nur Zarifah Dhabitah Mahat, Mohd Hafiz Hanafiah   +1 more
doaj   +1 more source

THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMERS’ PURCHASE INTENTION OF FASHIONABLE PRODUCTS: EVIDENCE FROM TUNISIA

Revue des Etudes Multidisciplinaires en Sciences Economiques et Sociales, 2021
RÉSUMÉ Plusieurs recherches menées dans différents pays ont mis l’accent sur le concept de marketing d'influence. Ceci explique l’importance de ce phénomène tant sur le plan organisationnel qu’individuel.
Amal BEN CHEIKH, Ghada FERCHICHI, Rayene CHAABANI   +2 more
doaj   +1 more source

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

Journal of Fashion Marketing and Management: An International Journal, 2021
PurposeThe study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger.Design/methodology/approachThe empirical
Giada Mainolfi, Donata Tania Vergura
openaire   +2 more sources