Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter [PDF]
, 2015 Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not.
Al-Karaghouli, W +5 more
core +1 more source
Understanding the Impact of E-Wom on Purchase behavior Using Information Acceptance Model
Sustainable Business and Society in Emerging Economies, 2022 Purpose: This study determines the influence of information gained from electronic word of mouth (e-WOM) on the purchase behavior of customers. Design/Methodology/Approach: The conceptual model developed has been derived from the Information ...
Reham Yahya +3 more
doaj +1 more source
JWM (JURNAL WAWASAN MANAJEMEN), 2023 This study aims to determine the effect of source credibility, source attractiveness, and e-WOM on influencer loyalty and purchase intention through trust in beauty influencers. The population in this study are users of social media such as youtube, instagram, and tiktok who also have a desire for online purchase transactions.
null Viona Daisy, null Lily Purwianti
openaire +1 more source
Destination image analytics through traveller-generated content [PDF]
, 2019 The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users' opinions,
Mariné Roig, Estela
core +2 more sources
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH
Jurnal Ilmu Keluarga dan Konsumen, 2022 Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be
Cep Abdul Baasith Wahpiyudin +8 more
doaj +1 more source
E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions [PDF]
Innovative MarketingThis study analyzed by comparing the effect of e-WOM (electronic word-of-mouth) virtual shopping websites and e-WOM from respondents on social networks on users’ smartphone buying intentions. A research frame is established based on four e-WOM components:
Mohammad Rishad Faridi +4 more
doaj +1 more source
Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized.
Bogdan Anastasiei +2 more
doaj +1 more source
Impacts of WeChat on Millennials’ Perceptions and Consumption Behaviors in the Hotel Industry
, 2017 Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology.
Cai, Mengqi
core +1 more source
Talk up or criticize? Customer responses to WOM about competitors during social interactions [PDF]
, 2014 Popular metrics such as the Net Promoter Score (NPS) highlights many benefits of word of mouth (WOM) to firms. Is WOM all it is claimed to be? Building on social identity theory, this research develops a conceptual model of WOM exchange in social ...
Jayawardhena, Chanaka +1 more
core +1 more source
Trust and reciprocity effect on electronic word-of-mouth in online review communities [PDF]
, 2019 Purpose Social media developments in the last decade have led to the emergence of a new form of word of mouth (WOM) in the digital environment. Electronic word-of-mouth (eWOM) is considered by many scholars and practitioners to be the most influential ...
Dibb, Sally +3 more
core +1 more source