Results 31 to 40 of about 18,156 (201)
Journal of Enterprise and DevelopmentPurpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention.
Miranti Setiawardani, Afrima Widanti
doaj +1 more source
A Statistical Measure of a Population's Propensity to Engage in Post-Purchase Online Word-of-Mouth
, 2006 The emergence of online communities has enabled firms to monitor consumer-generated online word-of-mouth (WOM) in real-time by mining publicly available information from the Internet.
Dellarocas, Chrysanthos, Narayan, Ritu
core +1 more source
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products [PDF]
, 2017 This study examines how consumers' interest in a new experience product develops as a result of advertising and word-of-mouth activities during the pre-launch period. The empirical settings are the U.S. motion picture and video game industries. The focal
Hanssens, Dominique M, Kim, Ho
core +2 more sources
International Journal of Consumer Studies, Volume 50, Issue 3, April 2026.ABSTRACT As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer‐robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI ...
Long Pham +2 more
wiley +1 more source
Social media and tourism : a wishful relationship [PDF]
, 2013 For decades hospitality firms were used to domain the communication process. Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to ...
Amaral, Francisco Emanuel +2 more
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International Journal of Management Reviews, Volume 28, Issue 2, April 2026.Abstract The urgent transition towards more sustainable futures requires places and tourism destinations to leverage every available tool to assist in this effort. Previous research brought attention to the subjective and perceptual dimension of sustainable tourism, suggesting the importance of stakeholders’ perceptions in destination development ...
Cecilia Pasquinelli, Mihalis Kavaratzis
wiley +1 more source
Credibility of e-WOM in Travel Industry, and Its Influence in WOM Effect
The Journal of the Korea Contents Association, 2011 Today`s wide-spread Internet technology allowed consumers to access much Word-of-Mouth information through an online board. As communication and exchanging information between travelers becomes easier and faster, e-WOM (Electronic Word-of-Mouth) is recognized as one of the most influencing communication methods in today`s society.
openaire +2 more sources
The impacts of electronic word of mouth in social media on consumers` purchase intentions [PDF]
, 2014 The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media.
Erkan, I, Evans, C
core +1 more source
Corporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products
Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu +3 more
wiley +1 more source