Results 41 to 50 of about 18,156 (201)

Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Journal of Consumer Sciences
Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited.
Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata   +3 more
doaj   +1 more source

Factors Influencing Perceptions Toward Social Networking Websites in China [PDF]

, 2012
Based on an online national survey of 503 respondents, this study empirically investigates factors influencing perceptions toward social networking websites (SNWs) in China. More specifically, user demographics and media\ud characteristics were examined.
Gong, Wen
core  

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

Analysis of the Influence of Brand Image as a Moderating Variable in the Relationship between Influencer Credibility and Electronic Word of Mouth (E-WOM) on Purchase Decisions in Online Marketplaces

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of brand image as a moderating variable in the relationship between influencer credibility and electronic word of mouth (E-WOM) on purchase decisions in online marketplaces.
Eko Tjiptojuwono, Agustina Dianova
doaj   +1 more source

Creating a Stir: The role of Word of Mouth in Reputation Management in the Context of Festivals [PDF]

, 2016
This qualitative case study examines the role of word of mouth (WOM) in reputation management in the context of networked festival productions. Particularly, it explores the ways in which WOM marketing (WOMM) is employed in festival marketing and brand ...
Allen J., Artes K., Bennett A., Caves R., Chaney D., Colbert F., Colbert F., Collin-Lachaud I., Dubois A., Falassi A., Florida R., Fombrun C. J., Fombrun C. J., Frey B. S., Frith S., Getz D., Gummesson E., Holt D., Holt D., Holt D., Holt D., Kainulainen K., Kati Suomi, Marjana Johansson, Mervi Luonila, Miles M. B., Patton M. Q., Rayner J., Scapolan A., Silverman D., Strauss A., Todd L., Weick K. E., Yeoman I., Yeoman I., Yin R. K.   +35 more
core   +1 more source

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies

Psychology &Marketing, Volume 43, Issue 2, Page 295-311, February 2026.
ABSTRACT This study investigates how consumers respond to service failures caused by mandatory government sustainability policies, which differ from conventional failures in their persistence, uncontrollability, and foreseeability. Across two experimental studies, we examine how consumers respond to sustainability policy‐induced service failures ...
DaEun Park, YongHee Kim
wiley   +1 more source

The effects of travelling reasons on social media resources and tourist expectations [PDF]

, 2017
Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de ...
Callarisa Fiol, Luis J., Moliner Tena, Miguel Ángel, Narangajavana Kaosiri, Yeamduan, Rodríguez Artola, Rosa, Rondán Cataluña, Francisco Javier (Coordinador), Sánchez García, Javier   +5 more
core  

Product Innovation for Sustainable Development in the Fashion Industry: A Bibliometric Review

Sustainable Development, Volume 34, Issue 1, Page 924-950, February 2026.
ABSTRACT This study presents a systematic review of new product development (NPD) in the textile and fashion industry, conducted through bibliometric techniques and thematic synthesis under the PRISMA 2020 protocol. By combining performance analysis, science mapping, and qualitative coding, the research aims to clarify how the literature has addressed ...
Irene Ricciardi, Martina Percuoco, Anna Prisco   +2 more
wiley   +1 more source

PENGARUH SOCIAL MEDIA INFLUENCER CREDIBILITY DAN E-WOM TERHADAP PURCHASE INTENTION SKINCARE PRODUK LOKAL DI JABODETABEK MELALUI BRAND TRUST SEBAGAI VARIABEL MEDIASI [PDF]

PENG: Jurnal Ekonomi dan Manajemen
Penelitian ini meneliti dampak social media influencer credibility dan e-WOM terhadap purchase intention skincare produk lokal di Jabodetabek, dengan brand trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 300 responden yang merupakan konsumen skincare produk lokal. Data dianalisis menggunakan perangkat
Siti Khairul Aini, Setyo Ferry Wibowo, Nofriska Krissanya   +2 more
openaire   +2 more sources