Results 51 to 60 of about 18,156 (201)
The adoption of e-Word of mouth and brand trust in Vietnam tourism
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 Based on theories of information adoption and brand, this paperexplores the factors affecting the electric Word-of-Mouth (e-WOM) adoption.
Hoàng Thị Phương Thảo +1 more
doaj
Journal of Consumer Behaviour, Volume 25, Issue 1, Page 3-40, January 2026.ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim +3 more
wiley +1 more source
Pengaruh Kepercayaan Pelanggan terhadap Word Of Mouth, Niat Beli dan Retensi Pelanggan Gerai Indomaret di Surabaya [PDF]
, 2014 Trust on brand is strongly needed to sustain a business since trusted customers potentially leads to positive word-of-mouth (WOM), purchase intention, and customer retention.
Rizanata, M. F. (Muhamad)
core +3 more sources
Psychology &Marketing, Volume 43, Issue 1, Page 68-87, January 2026.ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen +2 more
wiley +1 more source
J-MACC : journal of management and accountingThe purpose of this study is to analyze the quality of information on e-WOM and also the credibility of e-WOM on online purchasing decisions focused on the Shopee Marketplace. This study uses a quantitative approach with a sample size of 100 respondents and purposive sampling is used in this research. Data analysis was carried out starting from testing
Sanita Dhakirah +3 more
openaire +1 more source
Can ubiquity moderate m-banking resource-related negative effects? [PDF]
, 2017 El objetivo de este estudio es explorar la influencia de los inconvenientes de la banca móvil relacionados con la falta de recursos en la satisfacción de los clientes, su disposición a recibir marketing móvil de permiso y la emisión de boca-oreja ...
Jiménez, Nadia +3 more
core
International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.ABSTRACT The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e‐servicescapes, that exhibit overlapping definitions,
Kalipso Karantinou +1 more
wiley +1 more source
Tourists behavior during their trip: How they use and offer recommendations? [PDF]
, 2017 The rise of new technologies has changed the way tourists trust in eWOM to choose a restaurant. There is a growing use of opinion and price comparison websites, where opinions and ratings can be shared with other users.
Aguilar-Illescas, Rocio +3 more
core
Persuasiveness of eWOM communications: Literature review and suggestions for future research [PDF]
, 2016 YesElectronic word-of-mouth (eWOM) plays an important part in consumer purchase decision. The way consumers perceive the persuasiveness of eWOM message can affect their attitude, and purchase intention, and hence sales.
B Lis +16 more
core +3 more sources
Advertising: Company Asset or Liability? A Systematic Literature Review on Deception
International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.ABSTRACT Research on deception in advertising has expanded over the last 50 years, yet existing reviews focus on specific forms of deception in advertising and rarely integrate the individual, organisational and contextual factors that shape deception in advertising.
Dorvanique Cocks +3 more
wiley +1 more source