Results 61 to 70 of about 18,156 (201)
eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust
Mенаџмент у хотелијерству и туризмуPurpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication,
Julija Vidosavljević, Nađa Đurić
doaj +1 more source
Business & Management Studies: An International JournalWith the increasing number of users on social media platforms and the increasing amount of time consumers spend on these platforms in their daily lives, social media has become a central focus for business activities. Consequently, the academic examination of activities conducted via social media has gained importance.
Mustafa Said Akın, Abdülkadir Öztürk
openaire +1 more source
Social Media Strategic Plan For Under Armour [PDF]
, 2014 This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional ...
Leers, Ashley
core +2 more sources
From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona [PDF]
, 2020 In recent years, cities such as Venice, Dubrovnik, Paris and Barcelona have experienced an exponential increase in visitor numbers leading to episodes of tourismphobia by anti-tourism movements, or even the decline of the destination.
Ferrer Rosell, Berta +3 more
core +1 more source
Effects of product online reviews on product returns: a review and classification of the literature
International Transactions in Operational Research, Volume 33, Issue 1, Page 143-176, January 2026.Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds.
Yun Wang, Bo Yu, Jing Chen
wiley +1 more source
Journal of Consumer SciencesBackground: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman +2 more
doaj +1 more source
Key Factors in the Intention to Book Tourist Destinations Online
Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.Tourism has developed significantly through websites, where owners and potential users converge. This study determined the importance of reviews, ratings, scarcity, and popularity of websites and their impact on main effects and interactions on four outcome variables: attention, information, interest, and likelihood of booking.
Omar Millán Delgado +1 more
wiley +1 more source
Asia Marketing Journal, 2019 Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online ...
Jihye Park, Youjae Yi, Dawon Kang
doaj +1 more source
The Word of Mouth Communication of Cake Products Through Online Media: Application of the Elaboration Likelihood Model [PDF]
, 2018 The shift from offline to online in information search mandates marketers to think about how to make online reviews become persuasive, including for cake products.
Giantari, I Gusti Ayu Ketut +2 more
core +1 more source
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
core +1 more source