Results 71 to 80 of about 18,156 (201)
Business Strategy &Development, Volume 8, Issue 4, December 2025.ABSTRACT Prior research on Environmental, Social, and Governance (ESG) practices has primarily focused on how they affect large firms' financial performance and investor responses, leaving a limited understanding of how key stakeholders, such as small, medium, and micro enterprises (SMMEs), respond to the ESG practices of larger firms.
Paul Blaise Issock Issock
wiley +1 more source
PURCHASING TOURISM SERVICES THROUGH ONLINE TRAVEL AGENCY: DOES ELECTRONIC WORD-OF-MOUTH HAVE INFLUENCE? AN EMPIRICAL STUDY ON BANGLADESHI TOURISTS [PDF]
Geo Journal of Tourism and GeositesTourists nowadays are more dependent on online reviews to make different travel decisions. Electronic word of mouth has been playing a key role in influencing the purchase intention of tourists who travel through an online travel agency. In this context,
Kamal HOSSAIN +3 more
doaj +1 more source
The influence of e-word-of-mouth on hotel occupancy rate [PDF]
, 2016 Purpose Online consumer reviews have become increasingly important for consumer decision-making. One of the most prominent examples is the hotel industry where consumer reviews on websites, such as Bookings.com, TripAdvisor and Venere.com, play a ...
Buhalis, Dimitrios +2 more
core +2 more sources
Fake reviews in the ‘here and now’: Psychological distance and falsified online reviews
European Management Review, Volume 22, Issue 4, Page 1065-1086, December 2025.Abstract There is a growing popularity of consumer reviews on online platforms that is attached to an increase in the pervasiveness of falsified online reviews. The key aim of this study is to provide insights into how falsified online reviews are created by exploring the perceptions of the psychological distance of the creators of falsified reviews ...
Lloyd C. Harris, Doga Istanbulluoglu
wiley +1 more source
The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs
Journal of Consumer Behaviour, Volume 24, Issue 6, Page 2897-2916, November 2025.ABSTRACT The purpose of this study was to explore the influence of brand coolness on the intention to acquire NFTs within the luxury fashion market. To achieve this purpose, we developed a conceptual model offering a broader perspective regarding consumers' purchase intention of luxury brands' NFTs by including both emotional aspects related to the ...
Ana Sousa +2 more
wiley +1 more source
The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach [PDF]
, 2017 . As word-of-mouth (WOM)has been a major issue in the Consumer research, a lot of independent variables as WOM’s causes and effects have been accumulated.
KUO, Chin-Chiung +2 more
core +2 more sources
Embarrassed to Observe: The Effects of Directive Language in Brand Conversation
Psychology &Marketing, Volume 42, Issue 11, Page 2922-2938, November 2025.ABSTRACT In social media, marketers attempt to influence consumers by using directive language, that is, expressions designed to get consumers to take action. While the literature has shown that directive messages in advertising have mixed results for recipients, we know little about the effects of directive brand language on consumers who see brands ...
Andria Andriuzzi, Géraldine Michel
wiley +1 more source
When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth
Psychology &Marketing, Volume 42, Issue 11, Page 2939-2960, November 2025.ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley +1 more source
Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z
JKG (Jurnal Komunikasi Global)Informasi yang tersebar di platform media sosial berperan penting dalam membentuk persepsi dan pertimbangan individu, yang kemudian tercermin dalam keyakinan mengenai kredibilitas dan integritas merek, yang dapat memotivasi keputusan pembelian ...
Addriani Sukma Melati +2 more
doaj +1 more source
Social media stars: how influencers shape consumer’s behavior on Instagram [PDF]
Spanish Journal of Marketing-ESICPurpose – In today’s global and competitive e-commerce market spaces, social media influencers (SMIs) exert substantial influence on consumer behavior. This study aims to examine how electronic word of mouth (e-WOM), Instagram usage and the credibility ...
Hamza Kaka Abdul Wahab +2 more
doaj +1 more source