Results 131 to 140 of about 92,179 (299)

The role of emotional branding in creating consumer loyalty [PDF]

Anali Ekonomskog fakulteta u Subotici, 2014
'Brand revolution' in the global marketplace is constantly intensifying. Companies are required to develop marketing strategies that help in achieving a high level of differentiation, and superior position in the minds of consumers.
Milovanov Olja
doaj  

Effects of customer trust and online experiences in building hospitality brands [PDF]

, 2015
Customer trust embodies customer beliefs of actually receiving a promised service and manifestations of consumer’s confidences in an exchange parties reliability and integrity.
Edith Pallás, Gyöngyi Kovács, Lóránt Dávid, Major-Kathi Veronika, Parikshat Singh Manhas, Zoltán Bujdos   +5 more
core  

Exposure, Extinction, and Cognitive Appraisals in Autistic Adults With Social Anxiety: Evidence From a Structured Speech Exposure Task

Autism Research, EarlyView.
ABSTRACT Social anxiety (SA) is highly prevalent among autistic adults, yet little is known about how autistic people respond to common therapeutic strategies, such as exposure tasks. This study examined responses to a structured speech exposure task embedded within an 8‐week modified cognitive–behavioral therapy (M‐CBT) program.
Bruna B. Roisenberg, Kelsie A. Boulton, Emma E. Thomas, Dorothy Yu, Adam J. Guastella   +4 more
wiley   +1 more source

Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention

Jurnal Aplikasi Manajemen
The café industry faces increasing competition, particularly in attracting and retaining Generation Z customers who prioritize unique experiences and emotional connections.
Ni Made Purnami, NI Wayan Mujiati, Uswatun Siwi Kartika Sari, Desak Komang Dea Marcellina Putri Darmadi, Carla Alexandra De Jesus Da Costa   +4 more
doaj   +1 more source

Brand detachment: Conceptualization, antecedents and proposition of a measurement scale. [PDF]

Après avoir clarifié le concept de détachement de la marque, cette communication présente les résultats de notre première collecte de données. La première partie de ce papier conceptualise le phénomène de détachement de la marque : après une présentation
Perrin-Martinenq, Delphine
core  

Design, personality traits and consumer responses to brand logos [PDF]

, 2018
Despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015).
Costa, Patrício, Machado, Joana César, Torres, Anna, Vacas de Carvalho, Leonor   +3 more
core  

Reception Baseline Assessment and ‘small acts’ of micro‐resistance

British Educational Research Journal, EarlyView.
Abstract In September 2021, following the global COVID‐19 pandemic, the Department for Education introduced a national standardised digital Reception Baseline Assessment (RBA) for all English 4‐year‐old children. We analyse RBA and its associated Quality Monitoring Visits, as a further intensification of the new public management of early years ...
Guy Roberts‐Holmes, Diana Sousa, Siew Fung Lee   +2 more
wiley   +1 more source

Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment

Administrative Sciences
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the
Abílio Bragança Milheiro, Bruno Barbosa Sousa, Vasco Ribeiro Santos, Catarina Bragança Milheiro, Estela Vilhena   +4 more
doaj   +1 more source

Lubricant Social Marketing - Lessons Learned [PDF]

, 2002
With the most and longest experience social marketing lubricants, PSI is clearly the leader and within PSI is where the lessons learned primarily lie.

core  

Unveiling student sentiment dynamics toward AI‐based education through statistical analysis and Monte Carlo simulation

British Educational Research Journal, EarlyView.
Abstract This study explores the multifaceted dynamics of student sentiment towards artificial intelligence (AI)‐based education by integrating sentiment analysis techniques with statistical methods, including Monte Carlo simulations and decision tree modelling, alongside qualitative grounded theory analysis.
Volkan Duran, Ercümend Ersanlı, Hurinur Çelik   +2 more
wiley   +1 more source