Results 151 to 160 of about 1,921,447 (292)

Green Communication and Satisfaction of Employees and Customers in Vietnam Hospitality Outlets: Mediating and Moderating Roles of Resource Use and Training

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu, Jung Woo Han, Seng Kiat Kok   +2 more
wiley   +1 more source

Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength. [PDF]

PLoS One
Zhu T, Wang Y.
europepmc   +1 more source

Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce

Business Strategy and the Environment, EarlyView.
ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques, Mario R. Paredes, Vanessa Apaolaza, Patrick Hartmann   +3 more
wiley   +1 more source

The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection. [PDF]

Front Sports Act Living
Ma L, Han J.
europepmc   +1 more source

Intuition or Rationality? A Revised Knowledge‐Attitude‐Behaviour Framework in Sustainable Consumer Behaviour

Business Strategy and the Environment, EarlyView.
ABSTRACT The paper provides a revised knowledge–attitude–behaviour (KAB) framework to explain sustainable consumption. Drawing on the dual‐process perspective, the study investigates how intuitive and rational cues shape the translation of objective product knowledge into sustainable attitudes and consumption.
Alberto Massacci, Valerio Natale, Elena Casprini, Lorenzo Zanni   +3 more
wiley   +1 more source

Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]

Behav Sci (Basel)
Janbout L, Çaglar D, Bayram P.
europepmc   +1 more source

Green Organizational System and Organizational Identification: The Roles of Career Ecological Fit and Environmental Concern

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how a green organizational system (GOS) shapes employees' organizational identification. Drawing on person‐environment fit theory and organizational identification research, we conceptualize GOS as a distinct system‐level construct comprising aligned green leadership, culture, and HRM practices.
DuckJung Shin, ChangHan Lee, Yunxiao Zhou, Jeeyoon Jeong   +3 more
wiley   +1 more source

Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. [PDF]

Front Psychol
Aydin G, Basoglu OE, Karababa B, Unver O, Yavuz G, Aydin G.   +5 more
europepmc   +1 more source

The impact of fear on brand attachment

, 2014
Throughout their daily lives consumers experience a vast array of emotions. At times these emotions are directly related to a consumption context, while other times these emotions are unrelated. While previous research on incidental emotion has generally
Dunn, Lea Hunter
core  

Future Generations' Perceptions and Evaluations of Financial Intermediaries: A Multivariate Analysis in the Digital and Sustainable Era

Business Strategy and the Environment, EarlyView.
ABSTRACT The rapid digital transformation of financial services, increasing regulatory pressure and the growing strategic relevance of sustainability are reshaping financial intermediaries and how they are perceived by younger generations. In this context, traditional monetary compensation schemes are increasingly insufficient to explain how financial ...
Gerardo Petroccione, Carlo Drago, Dario Siggia   +2 more
wiley   +1 more source